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Official App

Official App. 1. Talking Stick Resort. 1. U.S. mobile penetration is 101% 2. 46% of people play games on mobile devices 3. Casino Apps have become surprisingly popular with older customers 4. Corporate apps have been proven to increase a company’s revenue . Mobile Market.

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Official App

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  1. Official App • 1 • Talking Stick Resort

  2. 1. U.S. mobile penetration is 101% • 2. 46% of people play games on mobile devices • 3. Casino Apps have become surprisingly popular with older customers • 4. Corporate apps have been proven to increase a company’s revenue Mobile Market

  3. Competitor Apps • Gila River Casinos • Only promotions for their three casinos • No incentives to open up app • No Hotel booking • Only 100+ downloads • 3.5 Stars

  4. Competitor Apps • Fort McDowell Casino • Room Bookings • Offers promotional info • Connects with Concierge • Only 100+ downloads • 2 Stars

  5. Competitor Apps • Other Casinos • The Cosmopolitan • Caesars Palace • The Wynn

  6. ALL WRONG!

  7. Goals for App • 1. Form a deeper relationship with the individual, especial high revenue consumers • 2. Provide incentives to return to TSR more often • 3. Notify consumers of promotions & deals

  8. Four Aspects Casino Games Promotions Reservations Social Media Integration

  9. Gaming Blackjack, poker, roulette, slot machines Gambling is fun and addictive, and people want to play games off site No gambling with real money (Illegal) Point based rewards (free dinner, discounted drinks...) Easy to share wins and prizes on Social Media

  10. Gaming - Rewards Connected to or Separate from Play Rewards Club? Based on “fake” money winnings (points) Redeemable at Talking Stick and Arizona Casino Free drink, free meal, free pool Cabana, etc Most important thing: get players back to TSR

  11. Promotions Displays all current deals and promotions New offers can be pushed to consumers phones Social Media Feeds will show on main screen Concert & Entertainment schedule Targeted promotions based on age -The Australian Bee Gees vs. DJ Dig Dug

  12. Reservations Easily book a Room Make a reservation at one of the Restaurants Set up a Golf tee time

  13. Conclusion Talking Stick Resort Official App could offer client: 1. A deeper, more personal, relationship with high revenue consumers 2. A constant reminder of the entertainment Talking Stick and Casino Arizona offers 3. Incentives to get consumers back on site 4. Targeted Marketing to different age groups

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