Operations Strategy and Implementation
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Waffle Works is committed to delivering consistent, high-quality food and service, providing customers with the unique ability to customize their dining experience. Targeting college towns and young families, we focus on all-day breakfast with healthy options, fostering strong supplier relationships and exceptional customer service. Our operational strategy emphasizes flexibility, low-cost processes, and a well-trained workforce, ensuring top-notch quality and efficiency. Join us in celebrating National Waffle Day and enjoy the difference at Waffle Works!
Operations Strategy and Implementation
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Presentation Transcript
Operations Strategy and Implementation Ryan Amberger, Ashley Balchunas, Rose Devine, Jack Herrill
Mission Statement Waffle Works’ mission is to provide consistent, high quality food and service that give customers a unique experience where they can customize what, when, and where they eat.
Core Competencies Waffle Works Well-trained, Efficient Workforce Strong Supplier Relationships High Quality Products Strong Customer Relationships
Environmental Scanning Competition
Target Market Environmental Scanning College Towns- 18-27 Up and Coming Families- 27-35 46% 50% 53% % that desires all-day breakfast % more likely to seek healthy options % that say breakfast tastes better at a restaurant 2. 3. 1. Convenience Low Cost Freedom
Environmental Scanning Order Winner & Competitive Priorities Flexibility & Low Cost Customization Consistent Quality Low Cost
Process Operations Strategy Small Batch Process High Flexibility High Customization Low Automation Enlarged Resource Capability
Equipment & Inputs Operations Strategy
Suppliers Operations Strategy Low Prices Convenient Location Fast Delivery Speed High Quality Waffles- V&H Corporation BVBA Fruit- Del Carmen Foods Toppings- Candy Warehouse Dairy, Poultry- Turkey Hill Farms Other Drinks- Rosemont Beverage
Quality Strategy TQM Periodic Testing Quarterly Meetings
Demand Population Students- 21,942 Radnor Residents- 30,878 3.5% 1871 Customers per Week
Queue Management • National Waffle Day is August 24. It celebrates the first waffle iron patent in the U.S. • The word ‘waffle’ originated from the Dutch word for ‘wafer’ • “A waffle is like a pancake with a syrup trap.” – Mitch Hedberg • “And in the morning, I’m making waffles!”- Donkey (Shrek)
Pricing Base Waffle Price Price per Topping $0.25 $3.50 Breakeven Price- $2.19 per customer (85% Profit Margin)