Operations Strategy and Implementation

1. Operations Strategy and Implementation Ryan Amberger, Ashley Balchunas, Rose Devine, Jack Herrill

2. Mission Statement Waffle Works’ mission is to provide consistent, high quality food and service that give customers a unique experience where they can customize what, when, and where they eat.

3. Core Competencies Waffle Works Well-trained, Efficient Workforce Strong Supplier Relationships High Quality Products Strong Customer Relationships

4. Environmental Scanning Competition

5. Target Market Environmental Scanning College Towns- 18-27 Up and Coming Families- 27-35 46% 50% 53% % that desires all-day breakfast % more likely to seek healthy options % that say breakfast tastes better at a restaurant 2. 3. 1. Convenience Low Cost Freedom

6. Environmental Scanning Order Winner & Competitive Priorities Flexibility & Low Cost Customization Consistent Quality Low Cost

7. Process Operations Strategy Small Batch Process High Flexibility High Customization Low Automation Enlarged Resource Capability

8. Equipment & Inputs Operations Strategy

9. Suppliers Operations Strategy Low Prices Convenient Location Fast Delivery Speed High Quality Waffles- V&H Corporation BVBA Fruit- Del Carmen Foods Toppings- Candy Warehouse Dairy, Poultry- Turkey Hill Farms Other Drinks- Rosemont Beverage

10. Quality Strategy TQM Periodic Testing Quarterly Meetings

11. Demand Population Students- 21,942 Radnor Residents- 30,878 3.5% 1871 Customers per Week

12. Queue Management • National Waffle Day is August 24. It celebrates the first waffle iron patent in the U.S. • The word ‘waffle’ originated from the Dutch word for ‘wafer’ • “A waffle is like a pancake with a syrup trap.” – Mitch Hedberg • “And in the morning, I’m making waffles!”- Donkey (Shrek)

13. Inventory Management

14. Pricing Base Waffle Price Price per Topping $0.25 $3.50 Breakeven Price- $2.19 per customer (85% Profit Margin)

15. Questions?