1 / 87

Andy Beal Has a Reputation Problem

Andy Beal Has a Reputation Problem. Google ORM Master Class 2012. Allow Myself to Introduce Myself. CEO of Trackur.com Founder of GuestComment.com Publisher of MarketingPilgrim.com Coauthor of Radically Transparent And sometimes.

adonis
Télécharger la présentation

Andy Beal Has a Reputation Problem

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Andy Beal Has a Reputation Problem Google ORM Master Class 2012

  2. Allow Myself to Introduce Myself CEO of Trackur.com Founder of GuestComment.com Publisher of MarketingPilgrim.com Coauthor of Radically Transparent And sometimes...

  3. “Andy Beal...an Internet search engine developer, was involved in the development of...commercial space launch ventures”

  4. Keyword Research

  5. A New Angle on Keywords • What brands do you need to protect? • Company name = Trackur, GuestComment • Products = Marketing Pilgrim, Radically Transparent • CEO = Andy Beal • Brainstorm • Check analytics • Monitor social media

  6. Examples...

  7. Cheat sheet... http://gri.ms/KUVW

  8. Sentiment Audit

  9. Google Sentiment Audit • Focus on 80/10/10 • Look for existing opportunities Audit the first 30 results for your keyword

  10. Lazy?

  11. WARNING! Side effects of Googling yourself for more than 10-minutes a day include: blindness, nausea, crying, lack of self-confidence, too much confidence, loss of ego, despair, heartburn, diarrhea (who knew?), time wasting, bone loss, the random appearance of monkey’s sniffing poop, and Ashton Kutcher. Please drink responsibly. Professional driver, closed course. If you can read this text, congrats! You are a super-fast reader and brought binoculars with you! ;-)

  12. SEO Kung Fu

  13. Kung Fu?

  14. Black belt techniques?

  15. Ninjas?

  16. Cliché?

  17. I am a professional...

  18. Oh yeah, back to SEO...

  19. Me, Myself and Irene

  20. Why I’m Anti Pronouns • Pronouns are the enemy • avoid: we, us, our company, about us • Proper nouns are your friend • Write corporate bios in 3rd person • Same for company “about us” pages • Ditto for press releases and social profiles

  21. In practice...

  22. Who?

  23. Keep the Spiders Happy!

  24. Include Names...In Page Names! • All web pages for ORM should include your name • http://www.andybeal.com/andy-beal • http://www.marketingpilgrim.com/andy-beal-online-marketing-expert • http://www.trackur.com/about-trackur • Have you changed your social media profiles? • http://www.linkedin.com/in/andybeal • https://www.facebook.com/guestcomment • http://www.linkedin.com/company/trackur

  25. Warning! Don’t Change Established URLs!

  26. Anchor’s Away

  27. Bringing Sexy Links Back Avoid “Click Here” or “About Us” anchor text Include names in backlinks you control

  28. Call on Superbrand

  29. Neither a bird or a plane... • You rank #1 on Google for your company name, right? • No? Well at least you’re at the right conference! • Therefore Google knows you’re the most relevant site • Which means any page you link to, benefits from that relevance!

  30. Content That Ranks

  31. Pimp What You’ve Got

  32. Optimize Existing Content Update existing “about us” pages & corporate profiles Use Google to figure out other relevant pages of any site you own Link homepage to 2nd page Target keywords to most relevant page

  33. In action...

  34. Subs Are Da Bomb!

  35. Sub-Domains • Sub-domains over sub-directories • Don’t over-do it • 2 to 3 tops • Investor info • Corporate site • Community involvement • Press • Customer Portal

  36. help.trackur.com

  37. Play All Your Cards

  38. Using Other TLDs Make use of .org and .net Take care not to duplicate content Register other domains...

  39. Get Social

  40. Optimizing Social Profiles Preferably pick the ones you will be active on Complete bios in 3rd person Link to them from your corporate site Look for option to customize URL Get clever with KWD...

  41. Clever...

  42. Even Cleverer...

  43. Cleverest...

  44. Have Multiple Partners

  45. Web Partnerships • Ask business partners for a profile on their site • Especially if they rely on your business • Needs its own page • e.g. partnersite.com/trackur.htm • Offer to write it for them! • Don’t link back to your homepage

  46. Disposable Web Content

  47. WordPress & Blogspot • Short-term, project blogs • Events, conferences, charity work • Use your brand in domain: • companyname.wordpress.com • personalname.blogspot.com • Need at least 4 pages of unique content • Does NOT have to be maintained!

  48. Example...

More Related