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Business Administration Marketing Specialization

Katrina Wahlstrom Career Advisor Saint Leo University. Business Administration Marketing Specialization. Important Qualities. Investigating Project management Analytical thinking Critical thinking Detail oriented. What is Marketing?.

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Business Administration Marketing Specialization

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  1. Katrina Wahlstrom Career Advisor Saint Leo University Business AdministrationMarketing Specialization

  2. Important Qualities • Investigating • Project management • Analytical thinking • Critical thinking • Detail oriented

  3. What is Marketing? • Marketing creates value between a consumer, product and/or service, and a business. It provides us with information to aid in making informed decisions.

  4. Why Study Marketing? • Gives you the in-depth knowledge of consumer orientation. • Gives you knowledge and tools to anticipate and satisfy customers wants and needs. • Jobs available expected to grow 41% from 2010 to 2020.

  5. Associations • Advertising Age • http://adage.com/ • American Academy of Advertising • http://www.aaasite.org/ • American Marketing Association • http://www.marketingpower.com/Pages/default.aspx • Business Marketing Association • http://www.marketing.org

  6. Marketing Job Posts • Marketing Jobs.com • http://www.marketingjobs.com/ • MonsterTrak • http://college.monster.com/ • Work in Sports • http://www.workinsports.com/

  7. Related Occupations • Advertising and promotions • Art director • Cost estimator • Editor • Graphic designer • Market research analyst • Operations research analyst • Public relations manager/specialist • Sales manager • Technical writers • Writers and authors

  8. Career Planning • Contact me: • katrina.wahlstrom@saintleo.edu • 813-226-5848 • iROAR (Career Resources) • https://saintleouniversity.goingon.pro/iroar/ • Accounting (Occupational Outlook Handbook) • http://www.bls.gov/ooh • Careers-in-Marketing • http://www.careers-in-marketing.com/

  9. Career Planning • Saint Leo Career Planning - http://www.saintleo.edu/resources/career-planning.aspx • Career/Employment Resources - https://my.saintleo.edu/Home/

  10. Questions

  11. References • Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Market Research Analysts, on the Internet at http://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited May 03, 2013). • National Center for O*NET Development. (2013). Marketing Research Analyst and Marketing Specialists (O*Net Report No. 13-1161.00). Retrieved from O*Net Online website:http://www.onetonline.org/link/summary/13-1161.00

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