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Overview of BBI: A Belgium-based Children’s Clothing Company Operating Since 1989

BBI, established in 1989 by Didier Brenard, specializes in clothing for children aged 0-5 years. With its headquarters in Belgium and 12 dedicated employees, BBI primarily sells its products in Spain (68%), France (19%), and Belgium (13%). The company designs its clothes, which are manufactured in China (4 factories) and Thailand (5 factories), before being shipped to Antwerp for distribution. However, BBI faces challenges including rising labor costs in Asia, economic slowdowns, and competition from large buyers bypassing intermediaries.

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Overview of BBI: A Belgium-based Children’s Clothing Company Operating Since 1989

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  1. BBI (Bébé international) 0-2 years 2-5 years

  2. General information: • Created in 1989 by Didier Brenard (current CEO) • The headquarters of the company is in Belgium • 12 employees • Sells products in Spain (68%), France (19%) and Belgium (13%)

  3. How the companyworks - Drawings made by a designer

  4. The clothes are madein China (4 factories) and in Thailand (5 factories) • The goods are then transported by boat to the port of Antwerpenand then by truck =>

  5. Stocked in Belgium and then sent in France, Spain and Belgium

  6. Strengthsand weaknesses

  7. Production

  8. October 2011: flood in Thailand

  9. Business longevity in danger • Large company buyers are cutting out the “middle man” and the are directly buying in Asia • Economic crisis: - people buy less • Many delayed payments on invoices • Labor cost are rising in Asia while consumer price in Europe are constant

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