Poropelit Oy There have always been reindeer in Finland. But nobody has made a popular reindeer game.
Products • Developing and distributing a reindeerthemedmobile game • Sellingin-gamecontentand spin-off products • Spin-off products includereindeertoys, ”actual” reindeerproducts likehidesormeat and souvenirs • Buyingspin-off products addscontent to the game • Spin-off products and gamealsorefer to eachother for advertisingpurposes • Profitalsocomesfrom a reasonableamount of in-gameadvertising
Business profile • Limited liabilitycompany (Ltd, osakeyhtiö) • Roles: • Managingdirector:Anette Perkiö • Vicemanagingdirector: Susan Lappi • Software director: Petrus Asikainen • Marketing director: Emma Halonen • Location:Kerava
Market & competitors • The mobile market is very big and growingquickly; freemium products areoftenprofitable • In the mobile marketgamesmayspreadquickly (for example, Flappy Bird) • Target customersarepeoplearound the world, probablebuyers for the spin-off products mightbewealthyRussians • CompetitorsareothergamecompanieslikeSupercell(Clash of Clans), Rovio (AngryBirds)
Marketing & publicrelations • The gamewillbedistributedthroughstandardappmarkets • Additional products willbesold in Finland at start, both in smallerstores and supermarkets • Gamewillbeadvertised as fun and free, ”specialoffers” canbeused • The main marketingchannel for the spin-off products is the game
Revenues • Startupgrant:a governmentagencypays30–50€/person/day for up to 18 months to youngentrepreneurs • In-appadvertising • In-apppurchases • Spin-off products
Expenses Basic costs • AppStore 73€/year • Google Play 18€ (single payment) • Premises for rent 5400€/year + electricity & water Advertising: • Facebook 0,48€/click • YouTube 0,20€/view • Google 0,40€/click Spin-off products: • Reindeer soft animals: 500 units à 2,44€ = 1220€ • Stickers: 10 000 units = 700€
Game demo Wehavealsocreated a demo for ourgame. Wewillpresentitnow.