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Die Vier-Felder-Portfolio-Analyse

2. Die Vier-Felder-Portfolio-Analyse. Stars. Question Marks. Cash Cows. Poor Dogs. . . Relativer Marktanteil (in %)?(eigener Marktanteil im Vergleich zum Marktanteil des st?rksten Konkurrenten)?. Marktwachstum (in %)?. . M?use. USB-Sticks. Disketten. Finger-printPWD. 3. Aufgabe. Die ?M?ller

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Die Vier-Felder-Portfolio-Analyse

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    1. 1 Die Vier-Felder-Portfolio-Analyse Die Portfolio-Methode fasst ein Unternehmen als eine Gesamtheit von "Strategischen Geschäftseinheiten" (SGE) auf. Die Unternehmensleitung entscheidet welchen SGE ausgebaut, erhalten, geerntet oder eliminiert werden sollen.

    2. 2 Die Vier-Felder-Portfolio-Analyse

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