1 / 1

Cable Viewers Invest More in High-Priced Items Compared to Newspaper Readers

A comparative analysis reveals that cable viewers are more inclined to spend on higher-priced goods than newspaper readers. Notably, cable viewers allocate substantial amounts on big-ticket items such as furnishings ($2500+), video game systems ($400), and fine jewelry ($1000). Conversely, newspaper readers tend to spend less overall, especially on low-ticket clothing and fast food. This data, derived from MRI Doublebase 2013, underscores the differing spending behaviors of these two groups, highlighting the marketing opportunities for retailers targeting cable viewers.

adrina
Télécharger la présentation

Cable Viewers Invest More in High-Priced Items Compared to Newspaper Readers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cable Viewers Spend More On Higher Priced Items Cable Viewer Newspaper Reader IndexIndex HH Furnishings/Big Ticket $2500+ 110 102 Video Game System $400 104 74 Fast Food $200+ 104 88 Cameras $300+ 10188 Auto Lease/Purchase $50,000 108 101 Women's Low Ticket Clothing $300+ 104 97 Fine Jewelry $1000+ 109103 Source: MRI Doublebase 2013

More Related