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Search Engine Marketing Agency in Florida Search engine marketing (SEM) is a process of optimizing a website for visibility and popularity through the use of search engine algorithms. SEM is often used by businesses to improve their online presence, attract new customers, and increase web traffic. To be successful with SEM, you'll need the right resources and an experienced team. Many SEO agencies in Florida can help your business reach its goals. Choose an agency that has a proven track record and understands your industry. Ask them what they can do for you specifically, and how long it will take. Don't forget to set realistic expectations—not everyone can achieve the same level of results. Stick with an agency that consistently meets or exceeds your expectations, and you'll be on your way to success with SEM!