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OOH Advertising India

TDI Media Services offers OOH (Out of Home), Outdoor Media Buying and Planning Services. We offer a full range of services and outdoor advertising solutions right from the concept stage to completion, all on a turnkey basis.<br><br><br><br><br>

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OOH Advertising India

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  1. OutofHomeAdvertisement Out ofhome (OOH) advertisingis a form of advertisingwhich catchescustomer’s attention outsidetheirhome. Throughthese ways ofadvertising, customersget to know aboutnew launches and more aboutproduct whiletheyareintransit. OOH advertising inIndiacan placed at bus stand, metro station or airport and in form of hoarding, billboards,and pamphlet. In today’s time when people spend most of theirhours outsidethe home, out of home advertisingplaysan effectiverole. People whoarestill not well versed with thesocial media, those who are farawayfrom digital world, forthemOOH advertisingis aboon. Out ofhome advertisingnot onlycreates an immediate impact but comparativeto othersmodes of advertising it is economic as well. However, location plays animportant role for thesuccess of out of home advertising.If theright audienceis targeted then it helps companies alot to promotetheir product. Benefits ofOut ofhomeadvertising BrandRecognition:-This is oneof thebestlow-priced mediums forbrand recognitionforany company. Compared to radio adsor other brand recognition campaigns, it is oneof theleast expensivemediums forbrand awareness. Disadvantages ofout ofhomeadvertising Limited Information: -Though OOH advertising inIndiais doneon alargescaleis result oriented as well but still therearesomedemerits with it likeitjust give basic details and fails to provideall information at one glance. Effectiveness:-Itcannotbemeasured if theoutdoor advertisinghas createdsome impact on the salesor not. There arethe chances that peopleare lookingat it butwith the absent mind.So, it becomes verydifficultforOOH advertising agencyto measureits effectiveness. Contactinformation: -People look at thebillboard, signs on vehicles andposters for a while. Therefore, it becomes verydifficult to remember thecontact information.On theotherhand,ads placed on othersocial media platforms redirects customer to the companywebsite and therethey can havethe complete information. Digital out of homeadvertising Overthe period oftimeOOH advertising agencies have come upwith themost creative strategies and eye-catchingpromotions. Digitalization of advertisement has upgraded theOOH advertisingbusiness.Digital screens havetaken theplaceof billboards at manyplaces like airport, offices, residential complexes, bus stand, metros etc. DOOHA(Digital Out ofhome advertising)is nowmoreengagingthan print OOHbecausein DOOHAcontinuousanimated images binds the customer with it forawhile.It helps brands to

  2. get thedata regardingplaytimeof theirads.Nowadays major countriesandcitiesarefocusing towards promotingtheirbrands viaDOOH advertisement. Themajor advantageofDOOHA is thepower of content.DOOHadvertisement provides opportunityto present their content in themost creative and innovativeway.Powerful content helps to impact the customer’s sentiment, values and beliefs. Therefore, DOOHAis now in trend and with thehelp ofOOH advertising agencyinIndiayou canadvertiseyour brand impressively. TDIINDIA is oneof the renownednames as largest premium transit and digital advertising companyinIndia whichprovideaccord of in-transit advertisingsolution such as airport, metro advertising and mobile services of out of home adverting.

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