Help Habitat make the # CostOfHome something we all can afford.

1. Help Habitat make the #CostOfHome something we all can afford.

2. Carley Ruff Director, State and Local Relations HFHI Office of Government Relations and Advocacy cruff@habitat.org

3. 1 in 6 U.S. households spend more than half of their income on housing U.S. households spending half or more of their income on housing

4. 1 in 5 CA households spend more than half of their income on housing California households spending half or more of their income on housing

5. Housing Costs >30% Scale of U.S. need for home affordability Housing Costs >50% • HFH homeownership program

6. What is an advocacy campaign? Advocacy campaign A set of advocacy, communications, and mobilization activities – based on our experience and values – that influence norms, policies and practices to achieve lasting change. National advocacy campaign A national, network-wide, coordinated set of strategies and activities to accelerate that change.

7. Where we’ve come from...

8. Jan. 2018 Secure seed funding from the Kresge Foundation Apr. 2018 Hire campaign director; HFHI campaign workshop Aug. 2017 HFHI Campaign Workshop Sep. 2018 Present campaign plan to U.S. Council Dec. 2018 Campaign Cabinet call Oct. 2017 Finalize case statement; begin work with Weber Shandwick Fall 2018 Public Policy Solutions Task Force meeting Feb. 2018 • Introduce campaign concepts to network at HOTH 2018 May 2018 Communications Kick-off Workshop Fall 2018 Commitment period; learning opportunities and resources on my.habitat.org/costofhome Jan. 2018 Introduce campaign concepts to U.S. Council FY17 Theme selection May 2018 Update U.S. Council Apr. 2018 Test name and narrative; Campaign strategy delivered from Weber Shandwick Oct. 2017 Affiliates begin reporting on advocacy on the ASR Jul. 2018 Finalize name and narrative

10. Today nearly 19 million U.S. households pay half or more of their income on a place to live.

11. That is unacceptable.

12. Health Care Education Home Costs Nutrition Transportation

13. Our commitment: Habitat for Humanity will work to ensure that no family has to pay more than half of their paycheck to cover the cost of home.

15. Help us make the Cost of Home something we all can afford.

16. Why Habitat? Why now? We can reach and have influence over policymakers. We can leverage the strength and reputation of our brand. The network is ready to take their advocacy to the next level. The current messages aren’t working and reaching a broader audience – lack of understanding about affordable housing.

17. Organizational Benefits Align our many messages and voices around core, common policy issues/priorities Organize our advocacy efforts under one umbrella for more effective policy influence Build the advocacy capacity of the affiliate network A vehicle to fundraise for advocacy

19. Building on a strong foundation In FY18, 438 affiliates, representing 46states and the DC reported taking policy positions. For those policy positions with successful outcomes at the local level, 4 out of 5 involved mobilizing their supporters and working in

20. A collection of campaigns

22. Subthemes The Cost of Home campaign aims to improve housing affordability by influencing policies and systems that will improve and promote:

23. Expand existing resources for the affordable housing continuum. Create new, dedicated resources for the production of affordable rental and for-sale homes, including housing bonds, housing trust funds, tax incentives, etc.

24. Expanding down payment assistance. Expanding financial education and housing counseling. Expanding options for alternative credit scoring Combating predatory lending and creation of safe alternatives.

25. Inclusionary housing policies. Streamlining land use approvals. Improving zoning ordinances. Combatting “exclusionary zoning”

26. Expanding home repair/modification assistance. Transportation access Property tax relief for lower-income homeowners.

27. Indiana • Oregon • Austin • California • New York City • Charlottesville • Philadelphia • Greater Newburg • East Bay/Silicon Valley • Orange County • North Carolina • Washington, D.C. • South Dakota

28. HFHI campaign objectives Coordinate the campaign Inform and mobilize advocates Elevate home affordability Build network capacity to influence policy Mobilize resources Influence federal policy

29. Campaign Cabinet A high-level group of nationally recognized leaders in housing-related fields, representing academic, business, foundation, government, non-profit and religious institutions. Role Facilitate connections to potentially aligned organizations and individuals Be available, on occasion, for expertise, support and public-facing activities Provide high level, strategic advice Cabinet chairs: J. Ronald Terwilliger, retired National Managing Partner, Trammell Crow Residential Jonathan Reckford, CEO, Habitat for Humanity International Confirmed members: Jimmy and Rosalynn Carter, honorary members Henry Cisneros, former HUD secretary, former mayor of San Antonio Martin Sundquist, Senior Vice President, Wells Fargo David Dworkin, President and CEO, National Housing Conference Chris Herbert, Managing Director, Joint Center for Housing Studies of Harvard University Arthur Blank, Co-founder of The Home Depot, Owner of the Atlanta Falcons Megan Sandel, Associate Professor of Pediatrics, Boston University School of Medicine Matthew Desmond, academic, Princeton University Renee Glover, former CEO of the Atlanta Housing Authority Jeff Fettig, Chairman of the Board, Whirlpool

30. Public Policy Solutions Task Force To support, advise, and guide the development of policy priorities and positions of the Cost of Home campaign at all levels. Habitat for Humanity International staff: Tera Doak, Associate General Counsel, Legal Edwin Hensley, Associate Director, Construction Tech Daniel Gura, Director, Capital Markets and Finance Systems, Finance Rachel Dahlke, Consultant, Community Development & Advocacy, Neighborhood Revitalization External experts: Jonathan Harwitz, Managing Director of Federal Policy & Government Affairs, Low-Income Investment Fund Chris Estes, Vice President, Business Strategy and Advocacy, Rebuilding Together Emily Thaden, Director of National Policy and Sector Strategy, Grounded Solutions Network Andy Saavedra, Senior Program Officer, Rural LISC Co-chairs: Dan Rosensweig, CEO, Habitat for Humanity of Greater Charlottesville Natosha Reid Rice, Associate General Counsel, Habitat for Humanity International Habitat for Humanity network staff: Wes Brooks, Vice President of Housing & Neighborhood Engagement, Habitat for Humanity Atlanta Greg Anderson, Vice President of Community Affairs, Habitat for Humanity Austin Dawkins Hodges, Vice President of Programs, Habitat for Humanity Greater Los Angeles Lynn Zucker, Executive Director, Habitat for Humanity Buckeye Ridge, OH Sandra Pearson, Executive Director, Habitat for Humanity Michigan Matt Dunbar, VP External Engagement, Habitat for Humanity NYC

32. Enrollment Read through the Cost of Home resources on my.habitat/costofhome. Commit to the campaign’s goal. Determine which enrollment level is right for your organization. Complete the online enrollment application. Get ready to implement the campaign once it launches in June 2019!

33. Resources Being Developed • State fact sheets on home affordability • Network case studies • Policy tools and guidance • Federal legislative research • Fundraising tools • Mobilization tools • Virtual learning • Visit my.habitat.org/costofhome

34. Where we’re going...

35. Feb. 2019 Pre-enrollment opens at Habitat on the Hill; Challenge grant RFP released Mar. 2019 Pre-enrollment open at the Affiliate Conference June 2019 Network-wide public launch Jan. 2019 SSO affordability grants and field organizing funds disbursed Feb. 2019 Public Policy Solutions Task Force meeting June 2019 Enrollment officially opens; campaign implementation begins Mar. 2019 Campaign Cabinet meeting Jan. 2019 Onboard PR firm

36. Thank you! Email: costofhome@habitat.org