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BRAND DOSSIER ON NOKIA

BRAND DOSSIER ON NOKIA. GROUP MEMBERS : AAYUSH JAISWAL ABHINABA DAS AMAN MORE NIKITA GARG. AGENDA. Overview of Nokia Market Segmentation Generic Competition Strategies Adopted Analysis of Hypothesis SWOT Analysis Future Prospects & Recommendations. Overview of Nokia.

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BRAND DOSSIER ON NOKIA

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  1. BRAND DOSSIER ON NOKIA GROUP MEMBERS : AAYUSH JAISWAL ABHINABA DAS AMAN MORE NIKITA GARG

  2. AGENDA Overview of Nokia Market Segmentation Generic Competition Strategies Adopted Analysis of Hypothesis SWOT Analysis Future Prospects & Recommendations

  3. Overview of Nokia

  4. History of Nokia :

  5. Contd.

  6. Positioning and Repositioning :

  7. Market Segmentation

  8. Generic competitors

  9. Strategies Adopted

  10. Advertising Strategies: • Entry level phone user – “Made for India” • Rural India – “Aap ki jeevan ki Dore” • Young generation –“Ab jo hoga zoom karke dekha jayega” • Business class – “It’s not just a phone,its who you are”

  11. Sales promotion strategy: • Reduction in price of handsets in Chinese New Year. • Donating 4.5 % of the sales to charities. • Rebates, coupons & loyalty programs. • Launching of Windows phone.

  12. Distribution Strategy: • Not investing in opening retail stores due to recession hardships, rather than selling online. • Opening Concept stores (Nokia Priority) as one stop solution. • Opening outlets so that their sales get increased & they could bring in more profits. • Concepts of Multi-Brand dealers like Mobile Store, Hotspots, so that more number of people buy Nokia phones. • Individual retail stores are also there selling Nokia phones now.

  13. Tackling Competition: • Stress on quality and brand. • Problem of battery heating was solved. • Design studios in Bangalore. • 700 priority dealers & 11,000 authorized dealers. • Focused on design, marketing and sales promotion. • Providing excellent after sales service support.

  14. HYPOTHESES

  15. HYPOTHESIS 1: • Nokia has better features than other brands

  16. Justification to Hypothesis 1 The survey which we had taken from the respondents clearly depicts that Nokia has some better features compared to other brands. Out of the given seven features , Nokia has been rated as the best in the four features (Good battery life, value for money, service centre, satisfaction level) followed by Apple and Sony.

  17. HYPOTHESIS 2: • People will buy Nokia more if it has android platform.

  18. Justification to hypothesis 2 We are inferring that 26 % of the respondents are ready to switch over to Nokia with android platform while 43 % might or might not switch over . The remaining 31 % respondents are not bothered or will not switch over to Nokia with android platform. Thus we can say that there are chances of people switching over to Nokia when it comes to Android platform.

  19. Hypothesis 3: • Nokia Lumia is a youth-centric phone.

  20. Justification to hypothesis 3 We came to the conclusion from our survey that Samsung Galaxy is the closest to the youth-generation brand followed by I phone 5 at the second then Nokia Lumia at the third followed by the rest of the brands. Thus we can say that Nokia Lumia is among the top three youth-generation brand which clearly states that Nokia still has a good hold in mobile phones.

  21. FUTURE PROSPECTS & RECOMMENDATIONS • Needs to power up the brand strategy, “Connecting People” • Needs the leadership to demonstrate that it can turn the hard into the possible. • Nokia can be fashionable again. • Needs to inspire an authentic community .

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