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‘ Agrotourism visual’ HAS Den Bosch Varna, October, 2007

The ‘workshop strategy’. ‘ Agrotourism visual’ HAS Den Bosch Varna, October, 2007. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement?. Introduction. Design your plan based on the needs of your target group

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‘ Agrotourism visual’ HAS Den Bosch Varna, October, 2007

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  1. The ‘workshop strategy’ ‘Agrotourism visual’ HAS Den Bosch Varna, October, 2007

  2. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Introduction • Design your plan based on the needs of your target group • Draw a strategy; ‘The Red Line’ • Contact moments, ‘The Workshops’ • Facilitate and serve your group all the time! • Implement experience into ATN…

  3. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? The Red Line • Design your plan based on the needs of your target group • Draw a strategy; ‘The Red Line’ • Contact moments, ‘The Workshops’ • Facilitate and serve your group all the time!

  4. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Workshop 1 • Approaching platform members. Requirements; agrotourism business and joining a network. • Aim during WS1; getting to know each other - entrepreneurs give a presentation - other members reflect on it - assignment for members; What are their needs?

  5. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? The Needs • Entrepreneurs fill in their needs • HAS analyses the needs • Transfer analyses into a program (spread over more workshops) • In this way you offer made-to-measure

  6. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Workshop 2 (1) • SWOT analyses - to confront people - how to turn a treat into an opportunity - outline a strategy for the company • Perception - what is perception, some examples - how to implement it in your company A hay hotel was built to influence people during this session (experience perception) • Blackboard as interactive discussionboard

  7. Impression Workshop 2 (2) - June 14, 2007

  8. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Workshop 3 • Communication; what’s your message? - describe which message you want to carry to your target group out by using a leaflet - how to deliver your message - design a presentation, which will be present in WS4 towards government, branche organisations and educational institutes • Evaluate blackboard

  9. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Workshop 4 • Present yourself - present your message (made during WS3) - feedback from colleagues, government, branche organisations, educational institutes - Aim: create understanding and respect between these groups

  10. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? Achieved aims • Entrepreneurs obtained knowledge base on what the need in the workfield • More understanding/respect between Entrepreneurs vs government/branche org. • Expand network (ex. between college firms) • HAS as adviser, now and in the future!

  11. Introduction The red line Workshop 1 The Needs Workshop 2 Workshop 3 Workshop 4 Achieved aims How to implement? How to implement? • Transfer knowledge into ATN • Transfer structure into ATN • … • …

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