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Join us for the Area Managers Meeting on [Date] at [Place], where we will discuss key initiatives aimed at enhancing our market position. The agenda includes a detailed breakdown of four main initiatives, highlighting their specific objectives per country, competitive analysis, target customer groups, and trade strategies. We'll outline our plans for engaging consumers and the trade sector, including product offerings and pricing strategies. Additionally, we'll review Point of Sale Materials (POSM) support and field expectations. Your insights and contributions are valuable for our collective success.
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[Date]Area Managers Meeting [Place]
Agenda • [Initiative 1] • [Initiative 2] • [Initiative 3] • [Initiative 4]
Objectives • [Describes in detail the objectives of the initiative per country]
Purpose • [Describes the competitive environment and the targeted groups: customers and trade]
How do we plan to do it?- Consumers • [Details on the initiative that answers the following types of questions: when, for whom, where, what product, how much, …]
How do we plan to do it?- Trade • [All details on the country by country trade plans]
POSM Support • [Types, # and pictures of materials]
Field expectations • [DPSM]