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UNIVERSIDAD PANAMERICANA. ANDREA MAGALLANES LORENA ZEPEDA MARIAM MARTINEZ JUAN CARLOS MORENO. AGENDA. FACTS & PROBLEMS ANALYSIS ALTERNATIVES & RECOMMENDATIONS IMPLEMENTATION CONCLUSION. FACTS. The company started as a Start Up BlicKlick , an anonymous flirting platform
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UNIVERSIDAD PANAMERICANA ANDREA MAGALLANES LORENA ZEPEDA MARIAM MARTINEZ JUAN CARLOS MORENO
AGENDA • FACTS & PROBLEMS • ANALYSIS • ALTERNATIVES & RECOMMENDATIONS • IMPLEMENTATION • CONCLUSION
FACTS The company started as a Start Up BlicKlick, an anonymous flirting platform BeeKeeper - Next-generation operational communication platform for non-desk employees Switzerland (HQ), San Francisco, Berlin and London 130 employees globally VALUES: • Collaboration • Simplicity • Open-mindedness • Proactiveness • Tolerance to failure • BeeKeper’s revenues came from clients in: • 80 % Hospitality, Manufacturing and Retail • 20% Other 12 industries equally
PROBLEMS MAIN: Continue growing while staying agile and exciting SECONDARY: • Organizational Structure (Middle management & Engineering Teams) • Retaining sales people focused on non-core industries • Customization, Cross compatibility (Difficulties for engineering team) • Lack of Space (Need of 1 or 2 floors) • Attract new investors with compatible core values
Suppliers Five competitive forces Competency rivalry Entrée Barriers Substitutes Clients
Alternatives GO DEEP GO BROAD TAILOR MADE INDUSTRIALIZED
Go Broad - Industrialized GO BROAD: • Growth • Variety on clients • Maintain loyalty • Aligned with company values (Open- Mindedness) INDUSTRIALIZED: • User Friendly • Sector standardized • Short delivery time (Not customized by client) • Aligned with company values (SIMPLICITY) • Engineer Team
Action plan Dec 18 Jun 19 Aug 18 From Jun 19 on
Risks and mitigations Contingency plan • Go back to tailor-made style for all clients requesting it • Increase number of employees in engineering department
Kpi’S • GET NEW CLIENTS • Volume (number) of new accounts per quarter • Volume (in money) of new accounts per quarter • Compare both to current performance • RETAIN EXISTING CLIENTS • Satisfaction percentage with new sector-based platforms • Loyalty percentage (number of re-purchases vs last total purchases)