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My Journey in Entrepreneurship: From Employee to Marketing Manager - Dhanraj Tirumala

Discover the inspiring journey of Dhanraj Tirumala, who transitioned from being an employee to a successful marketing manager in the electronics sector. Starting his career at Novopan, Dhanraj developed a robust marketing mix and honed his skills during campus placements at Crompton Greaves in Mumbai. He then took on the role of Marketing Manager at NavaBharat Group in Hyderabad, where he effectively managed sales and marketing of electronic components across India. This journey is a testament to perseverance and innovation in the field of entrepreneurship.

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My Journey in Entrepreneurship: From Employee to Marketing Manager - Dhanraj Tirumala

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  1. Entrepreneurship

    My Journey -Dhanraj Tirumala
  2. As an Employee Novopan - developed a Marketing Mix Crompton Greaves - Mumbai - Campus Placement NavaBharat Group – Hyderabad - Marketing Manager - Sales and Marketing of Electronic Components – All India - Diversification plans for the Group OMC Computers Ltd - Marketing Coordination Manager - Regional Manager - National Sales Manager
  3. As an Employer Incorporated in1994 - Niche Technology player Capitalizing on 12 years of prior work experience - Technology - Marketing - Developing Technology based Training Systems 1st Generation Entrepreneur - Pros and Cons Started with a Capital of Rs. 3 Lakhs
  4. Simple Mantras for Successful Entrepreneurship Bootstrap to avoid Debt Trap Talent alone will not count Think out of the box - Creativity, Innovation, Positioning Do not let day-to-day firefighting affect your long range planning. Be centered like a Pendulum Develop a trust-worthy core employee team Don’t let the phone ring more than 3 times
  5. Delegate as much as possible Adopt IT from day 1 Manage your statutories on Priority basis The Learning Curve is not a Parabolic but a Sine Wave All in All - A Roller Coaster Ride - Taught me the distinction between “The Good”, “The Bad” and “The Ugly” - Different Perspectives – Employee vs. Employer - Buck Stops with You
  6. A Guru’s Speak “Experience is what you get when you don’t get what you want. Hence, having a Mentor is important.” 4 C’s of Entrepreneurship - Courage - Conviction - Commitment - Consistency Follow Ethical Business Practices
  7. Integrity and Commitment of Top Management Keep business always on a Growth curve Family support is a key ingredient Invest in a good Secretary and Accountant Demonstrate Reliability – On Time, Everytime
  8. Opportunities in Technology Go Digital! IT Based Projects are no longer Rocket Science Language Conversion – Local Text e.g. తెలుగు Hardcopy -> Electronic form conversion made easy Advancements in Animation e.g. Mayabazar E-tutoring,Cloud Computing. Capital Investment is low Scope for creating employment Human Capital is easily available in India – Techno Coolies
  9. Future is in Clean & Green Projects Indian Space & Military Applications Engineering Design Services Software & Customised Hardware for Utilities Disaster Management Identify gaps/problems in Market Place - e.g. Need for Quality Towels/Socks - TATA Water Filters, Nano Car, Nano Housing
  10. Other Opportunities Rural Areas Mobile Telephony Services eMusic – Downloads/Writing Music ePaintings/eMuseums Creating ePhotoalbums
  11. Successful Marketing Mantras Create a USP for your Product/Service 4 P’s of Marketing Product/Price/Placement/Promotion Use Media extensively for Promotion (Free if possible) Even if you are “Me Too”, it’s OK e.g. Tata Cars Promotion without Substance is dangerous Make everybody a sales person in your organization Think Global, Act Local

  12. MILESTONES FOR SUCCESS

  13. MILESTONES FOR SUCCESS # 11…..The 3 Legged stool- - Contribute - Continuous Learning - Have Serious Fun
  14. MILESTONES FOR SUCCESS # 10 ….. Live off your parents as long as you can . Delay entry into Workplace . Travel Overseas . Do an Internship . Investigate your Passions
  15. MILESTONES FOR SUCCESS # 9 …. Don’t get Married too soon - Age 26 – 30 is the right Age - Earlier to this age you may not know who you are, - You can be self supporting
  16. MILESTONES FOR SUCCESS # 8….. Pursue a Career , not a job. - build Knowledge & Skills - do not chase money - keep away from herds
  17. MILESTONES FOR SUCCESS # 7 …. Avoid Procrastination -getting immobilised by mobiles -getting caught in the Net -surfing channels on TV
  18. MILESTONES FOR SUCCESS # 6 …..Challenge the Known & Embrace the Unknown. -think out of the box -indulge in creativity & innovation. -Kaizen (continuous improvement)
  19. MILESTONES FOR SUCCESS # 5 …..Skills Acquisition -Learn to speak Chinese -Improve your English -Identify your core competence -Never forget your domain Knowledge -I.T Skills
  20. MILESTONES FOR SUCCESS # 4….. Play to Win -Make winning a habit -You are limited by your imagination -Your life is your creation
  21. MILESTONES FOR SUCCESS # 3 …..Never forget your values. - don’t play dirty - on a high with knowledge, not gizmos. - instant gratification & long term pain
  22. MILESTONES FOR SUCCESS # 2 ….. Leadership - Take responsibility - Team building - Avoid crab mentality - Think win-win.
  23. MILESTONES FOR SUCCESS # 1….Enjoy family & friends -remember your parents as a major support system -nurture relationships -be known as a person of high integrity
  24. THANK YOU
  25. Dhanraj Tirumala CEO & Founder, TRISHA Technologies Email: dhanrajtirumala@gmail.com Mobile: 9848019810
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