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Explore the importance of identifying brand priorities, utilizing social media tools, and measuring success to drive revenue through co-creation, stakeholder engagement, and corporate social responsibility.
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What is Your Internal Priority? Sankaranarayanan 22-23, June 2012 Chennai
Priority "What we learned: Social media starts with brand priorities...It is all about what makes sense for each brand. What are the priorities, and what are the tools that support their goals?" Mr Brian Snyder, Senior Manager, Interactive Communications, Whirlpool
Revenue Making Money out of Co-Creation
Idea Crowd Sourcing
Stakeholder Support Customer relations, investor relations
Evangelism Corporate Social Responsiblity
What is your Priority ? Hmmmm
Setting up Social Business Dashboard Link to the Worksheet on designing your own metrics