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Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits. ICA#3 (Part Two):. http:// mis320.weebly.com/ica3.html. Groups and Responsibilities. Groups 1 and 6: Atoms to Bits, Qwikster Debacle, Content Acquisition

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Netflix : Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

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  1. Netflix: Act II: Netflix and the Shift from Mailing Atoms to Streaming Bits

  2. ICA#3 (Part Two): http://mis320.weebly.com/ica3.html

  3. Groups and Responsibilities • Groups 1 and 6: Atoms to Bits, Qwikster Debacle, Content Acquisition • Groups 2 and 7:Exclusives and Original Content, Disintermediation and Digital Distribution, Streaming and the Data Asset • Groups 3 and 8:Streaming Changes Viewing Habits, Breaking Bad to Netflix, Customer Experience • Groups 4 and 9: The March to Global Dominance, It’s a Multiscreen World, So What’s It Take to Run This Thing • Groups 5 and 10:Crowdsourcing and Code Contests, A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back

  4. Group 1 and 6: Atoms to Bits, QwiksterDebacle, Content Acquisition • What is the shift of atoms to bits? How is this impacting a wide range of industries? • Provide a brief overview of the Quikster Debacle (e.g., what happened, what was learned, examples) • Explain the First Sale Doctrine • How have escalating streaming costs impacted Netflix? • Explain the complexity of title availability and companies’ refusal to offer streaming rights • What is the “long-enough tail”?

  5. Group 2 and 7: Exclusives and Original Content, Disintermediation and Digital Distribution, Streaming and the Data Asset • Discuss and give an example how Netflix can counter rivals with exclusive content. Also discuss original content’s relationship with churn. • Does Netflix have a strong brand? Offer evidence demonstrating why the firm’s brand is or isn’t strong. How is a strong brand built? • Explain disintermediation in terms of Netflix, original content, and its benefits. • Explain how data represents most critical asset and what the data is used for • What does data analysis do for Netflix? Use some examples (e.g., improving user experience, content investments, tailored audience promotions)

  6. Group 3 and 8: Streaming Changes Viewing Habits, Breaking Bad to Netflix, Customer Experience, Streaming and Scale • What is the new WWW? Give an example of how the new WWW has changed viewing habits and opened up creativity for executives. Use examples to support your discussion. • What did Netflix do for Breaking Bad? • Compare Netflix’s pricing model with Apple, Google, Amazon, and Hulu and whether it is working or not. • What are the advantages that they think will sustain itself as the dominant streaming company for many years? • Discuss the shareholders letter from Hastings.

  7. Group 4 and 9: The March to Global Dominance, It’s a Multiscreen World, So What’s It Take to Run This Thing • What role does global expansion play in Netflix’s business strategy? • What complications arise in Netflix’s attempt for global dominance? How is the overall outlook for global growth? • Describe how Netflix overcame the challenge of migrating DVD content to the TV, as well as how Netflix compares to Amazon or Hulu. • Summarize the “So What’s It Take to Run this Thing” box, telling key points (e.g., it’s partnership with Amazon, storage, data analysis, building software and open-source software and its implications)

  8. Group 5 and 10: Crowdsourcing and Code Contests, A Crowded Field of Rivals, Hacking Corporate Culture, No Turning Back • Summarize the Crowdsourcing and Code Contents (e.g., what was important, what is crowdsourcing, was it successful) • Who are the main Rivals of Netflix? What have the rivals done to compete with Netflix? • Discuss the importance of infrastructure and a bit-based business. • What is the importance of ISP and Netflix’s success? What is net neutrality? • Discuss Hastings and Netflix Culture: Freedom and Responsibility and some highlights from the document described in the slide deck. • What does the future look like for Netflix? Promising?

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