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marusan pantry

marusan pantry .com. Group 1 Member Izumi Tada Mori Kondo. １： Store name. Marusan pantry Foundation ： 1952 Net shop began three years ago. A kind of company: wholesale. ２： Number of employees. The whole: 　８　 people (president 1) store 5,

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marusan pantry

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  1. marusan pantry .com Group 1 Member Izumi Tada Mori Kondo .

  2. １：Storename • Marusanpantry • Foundation：1952 • Netshop began three years ago. • A kind of company: wholesale

  3. ２：Number of employees • The whole:　８　people(president1) • store 5, • Net shop3 (president1,program1,management acceptance of an order 1) • Men 1 female 7 • An average age :around 30

  4. ３：Store capital • about 10,000,000 yen

  5. ４：Yearly sales • 2,380,000,000 yen • Net shop : Store =2 : 8

  6. ５：Current objectives of EC? Increase sales, reducing costs, increasing marketing channels, ... • Increase saies • payroll costs • Reducing costs:goods(increase) stock (decrease)

  7. ６：Targeting what customers? All or particular group of existing customers or potential customers... • A housewife,Confectioner,andall. • SiliconFlex　→

  8. ７：Products and services • Materials and the appliance

  9. ８：EC category - B2C or ... • B2C and B2B.

  10. ９：Technologies in use - hardware, software, telecommunication, Internet, ... • Technologies in use :FTTH

  11. １１：Business model - what collections of business process are combined for EC

  12. １２：Revenue model - what generates the EC profits of the EC? • RakutenHP （It is easy to do order management.）

  13. １3: Any alliance or partnership? • Transportation　 “Yamato” Its’ time iscollect. RakutenHP

  14. 14: Shipping of products or services? • Cars or mail

  15. 15: Methods of EC payment? • a credit card • cash

  16. 16: Language in use? • japanese

  17. 17: Resources allocated for EC? • PC－two use

  18. 18: How was the EC developed? Outsourcing... • Marusan asks Rakuten to make their web site completely. • They use SSL( secure socket layer) system to save the customer's individual information. • They are renewing the site by themselves.

  19. 19: Investment in EC - money or capital % • This was a company secret…

  20. 20: Web presence - Web category, auctions, virtual communities, blog, ... • There belong to the virtual communities. • In Rakuten, There are three rival companies now.

  21. 21: Current performance of EC - amount of EC sales and % over its total sales • The amount of EC sales was over 100,0000 yen. • That accounted for 20% in total sales.

  22. 22: Future objectives of EC? Increase sales, reducing costs, increasing marketing channels, .. • They want to increase salesinnetshop.

  23. 23:Questions from SWOT analysis • A strong point • They can reduce the job space( Only 2 PC space ). • They can sell the whole Japan( Such as Tokyo). • A weak point • The selling is lower than normal’s it.

  24. A state of the order management in the net shop • Onlythree employees

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