A Complete Guide to Automotive Digital Marketing During Lockdown

1. A Complete Guide to Automotive Digital Marketing During Lockdown The past few months have been very tough for the entire world. The outbreak of coronavirus has put a halt in our regular lives. It is a first in a lifetime experience for most of the people going through it. Nobody has an imperative idea when things would get back to normal. So, uncertainty is all around. Nobody knows what to do. There is a big question mark applied to all the businesses and economies. It is a challenging time for business owners and marketers. Dilemma All-Around Brand marketers are flummoxed and under dilemma, how to take their automotive digital marketing campaign to the next level. The crisis has changed the entire scenario of business and marketing. When all the working professionals are working from home and there is a silent panic in everybody’s mind, getting back the normal working pace becomes crucial. This article will help you to carpe diem and pull up your socks to again jump on the battlefield with both your feet. 1.Stay Connected: Not being connected is one of the common mistakes most of the brands would be making during the lockdown. Everybody is going through anxiety and stress during tough times. Nobody can go buy from the favorite brand, eat from their favorite eating joint. So, rather locking down all your automotive internet marketing, show some empathy to your customers. Stay connected with them. Because they will not react like “who is this,’ on a sudden day after things get back to normal. Social media is the only way you can connect with them. It is a powerful source to spread positivity, unity in the world. 2.Use Emotions Wisely: You might have heard and learned that Emotions always win people’s hearts. Use them. But COVID-19 is not a marketing opportunity. You have to abide by certain principles of marketing. If you have a thought in your mind to get people’s attention to your business through coronavirus, then drop it right now. It is the last thing your business needs. You have to focus on how COVID-19 is affecting your customers. One thing you can keep in mind that after the pandemic, people might prefer to travel in their vehicles rather than taking public transport. Self-serving should be a big no. So, your chances of an exponential rise in your sales are very strong. So, don’t hesitate to adjust your automotive internet marketing strategies. You can pitch like protect your family from a crisis like coronavirus, drive safe, live safe. 3.Rely On Pay Per Click Marketing:

2. With 24 hours in hand, people have been spending most of their time in front of screens. You can utilize this opportunity to gain a competitive advantage and connect with customers. Many advertisers are offline during the lockdown. So, it is a golden chance to appear your brand in front of your customers and retain in their minds. As a result, they would remember and recognize a lot of important things about your services when required. Competition is reduced. According to Thrive Senior PPC Jacob Wulff, there has been a decrease of 6% across all verticals. You can shape your automotive internet marketing with a reduced price on every click. 4.Take The Lead: You have to stay ahead and jump in front of the competitors. You have to keep on fighting. It is the time when you can widen the margin. I have heard most of the people saying that they will continue their automotive dealership marketing and another digital marketing campaign after coronavirus normalizes. They think it would be a waste of time, energy and funds if they continue working during the lockdown. But it is the worst thing. Don’t halt an SEO campaign. Otherwise, revenue and leads will suffer. Rather than opening the laptop after a month or so and revive all the things again, be a first mover and surpass your competitors. Work on your loopholes, strengthen the cores of your brand and marketing strategies. It will help you improve your rankings and outrank competitors. 5.Time For A Special Offer: It is a unique circumstance that can provide you opportunities. Here, you have the opportunity to show support for your customers. You can offer special discounts, keep your revenue flowing. Create a special offer by identifying your product-market. People are looking for discounts on the products and services they want. So, offer something lucrative to them and get their attention. It will also deviate their mind during these tough times. 6.Make Your Business Fluid: From fluid, I mean you should connect with your customers more aggressively. You can brainstorm and look for different ways of offering your services and products to them. Revolve your marketing around giving the customer benefit when they stay at home to avoid the spread of coronavirus. They are consuming more digital information during the quarantine period. Offer them something which can influence them, like online classes to fix a tire. What to do when seeing a smokey engine in the mid of the road, etc. These strategies will help you scale and get more eyeballs towards your video lessons. If you need to practically do these in your garage, don’t hesitate.

3. Take The Leap. Conclusion These are the most important time to finish your digital to-do list. Don’t panic at all. Being a leader, you have to take all the necessary steps to take your brand to the next level. This too shall pass. We are all in this together.