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Etiketter 2004 Udvikling og Trends

Etiketter 2004 Udvikling og Trends. Konference den 28. Oktober - Roskilde. Certified PDF in Packaging and Labeling Workflows. Stan Lemmens Major Account Manager. The Packaging Industry today. PDF is widely used for proofing in the packaging industry (soft-proofing)

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Etiketter 2004 Udvikling og Trends

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  1. Etiketter 2004Udvikling og Trends Konference den 28. Oktober - Roskilde

  2. Certified PDF in Packaging and Labeling Workflows Stan Lemmens Major Account Manager

  3. The Packaging Industry today • PDF is widely used for proofing in the packaging industry (soft-proofing) • More then 90 % of the 1st proofs are delivered as PDF • PDF can be saved natively out of almost every ‘standard’ layout or design application • Adobe Illustrator, Indesign, QuarkXpress, and others • ArtPro • PDF is now what DCS2 or PostScript was some years ago: • The ultimate exchangeable file format in the Graphic Arts industry

  4. The Packaging Industry today • Brands have become globalized: • Packaging is standardized • Trend to Consolidation: • Large accounts centralize their Marketing activities and Supply Chain activities • Trend to Globalization: • The textual content of a packaging files increases • Multi-language environments • Files are printed everywhere : the world is the Market

  5. The Packaging Industry today • Brand Owners and Retailers prefer PDF • They can play are more “active role” in the workflow • They have “visual contact” with the graphical file early in the process • They can access the file whenever they want on whatever computer platform • Faster acces to the file (e-mail) • Decreases the number of hard copy proofs • Reduced cost for the creation of hard copy proofs • Less or no costs for transport of these proofs

  6. More products, greater choice,… more packaging

  7. PDF: proven technology in the Publishing Market • 1999 - 2000 • In the commercial printing market: • PDF becomes file format for file exchange due to efforts of Ghent PDF Workgroup and Medibel+ • Belgium: Magazine Ads ≥ 99 % are PDF • ≥ 70 % are Certified PDF • Holland: Magazine Ads ± 99 % are PDF • ≥ 80 % are Certified PDF

  8. State of the Art • What are the requirements of Brand Owners? • What are the requirements of the Retailers? • What are the requirements of the Supply Chain?

  9. Requirements in PDF • Multiplatform Exchangeable File Format_______ V • Compact File Format (e-mail)_________________ V • Standard file format _________________________ V • Good or Perfect text readability _______________ V • Good resolution and visual ___________________ V

  10. Requirements on PDF • Indeed, all this features are available in PDF • But, they do need more extended features ….

  11. Requirements on PDF • Traceability _________________________ x • Tracking features ? Compare features____ x • History log / roll back __________________ x • Versioning_________________________x • Status report of the file (quality) __________x

  12. State of the Art • These last important features are NOT available in “standard PDF” • They are only available in Certified PDF • They move PDF from a “view-only-file” to a “production file” by adding dedicated file information • The file contains valid information for everyone in the graphical chain. • The information is “human-readable” within the PDF file

  13. OK, but… • What is a Certified PDF ? • What are the differences between standard PDF and Certified PDF ? • Why do I need Certified PDF ? • How does it fits in my organization ? • What are the advantages, what are the benefits ?

  14. PDF versus Certified PDF Standaard PDF Certified PDF

  15. Enfocus PDF Profile Preflight Report Edit Log What is a Certified PDF ? Number of Colors ?? Fonts embedded ?? Color Space ?? Document Creator ?? Version ?? … All-in-one file. 100% PDF.

  16. A Certified PDF Packaging Workflow BRAND OWNER PRE-PRODUCTION DESIGN

  17. A’ A B a Certified PDF Packaging production What’s the difference? Brand owner Design Agency pre-production a black box work- station work- flow

  18. The Preflight Report

  19. The Edit log: point to changes

  20. The Edit log: Compare versions

  21. Certified PDF: a patented technology • Is a preflighted PDF file by an Enfocus PDF Profile • PDF Profile is a matrix of technical and content sensible parameters • commercial markets have standard profiles • These standard profiles are widely accepted or required • used preflighting profile is known • Packaging standards Base format profile: packaging v1.ppp • preflighted PDF file with a history: rollback to earlier/original version • preflighted PDF file with edit log: who has done what • preflighted PDF filewith tracking information: who did what when • but it remains a all in one PDF file QUALITY TRACEABILITY

  22. General Advantages • Edit log: Provides detailed information, both Administrative as well production related. It closes the communication gap between technical and non-technical divisions. • History log: Detailed session overview with compare and rollback function. Offers complete traceability. • The logs are linked with the file and pinpoint you immediately to the right place in the CPDF file • PDF profile: the PDF is matched against a pre-defined industry based technical matrix

  23. Certified PDF Benefits Technical benefits: • All events that occurred on the file can be traced by the “actors” in the production flow • Certified PDF is a trigger for automated processes • Errors are discovered very early in the process • The log functions as a communication tool • The information is “human readable” for everyone involved

  24. Certified PDF Benefits Commercial Benefits • For the user this can be translated as: • Decreased time to market • Quality improvement • Legislation compliancy • Reduction of operational costs

  25. Certified PDF… • In combination with our solutions and applications • Certified PDF with ArtPro 8.0: Full native Support • Certified PDF in NexusImport: Full native Support • Certified PDF in Nexus Processor: Full native Support • Check for Certified PDF in NexusRIP • Certified PDF in Odystar v 1.0: Full native Support

  26. General advantages Certified PDF ensures the Of yout files through the complete production workflow in combination with our Product range. QUALITY !!!

  27. General advantages Certified PDF gives you complete through the complete production workflow in combination with our Product range. TRACEABILITY !!!

  28. Certified PDF Packaging Workflow BrandOwner BrandOwner DesignAgency Pre Press Company PrintingCompany CD Hard Copy Proof CD AI QXP Hard Copy Proof AI FH CD Hard Copy Proof Certified PDF direct in ArtPro Save as PDF Hard Copy Proof Hard Copy Proof Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History Log Tracking Compare History

  29. Packaging File Exchange! possible today

  30. Certified PDF… • In combination with our solutions and applications • Certified PDF with ArtPro 8.0: Full native Support • Certified PDF in NexusImport: Full native Support • Certified PDF in Nexus Processor: Full native Support • Check for Certified PDF in NexusRIP • Certified PDF in Odystar v 1.0: Full native Support

  31. Certified PDF in ArtPro 8.0 • Certification on opening and saving documents to PDF, with edit and history trail on all modifications made in ArtPro Edit Log Edit Log ArtPro Editing Station ArtPro Edits added to Edit Log

  32. Certified PDF in NexusImport and Processor 8.0 • Certification on opening and saving documents to PDF, with session information on what activities where used in Nexus Edit Log Edit Log Nexus Import / Processor Nexus adds session info on activities used

  33. Nexus RIP Check for Certified PDF in NexusRIP • Allows for checking whether incoming PDF files are Certified and compliant to a specific preflight profile. Nexus RIP checks if file is Certified and compliant to profile

  34. Certified PDF in Odystar v. 1.0 • Certification on entering and after each process in the workflow, with session information on different Odystar processes Edit Log Edit Log Odystar Odystar adds session info on processes used

  35. AWS Certified PDF Implementation • AWS products in general: • Input: check for Certified PDF files or Certify PDF files • Workflow processing: modifications can be added to Edit Log and as sessions with rollback and comparison mechanism. • Output: Certify PDF files on output before sending to remote locations or to RIPs • Other Vendors based on Enfocus technology • Input: check for Certified PDF files, sometimes Certify PDF files • Workflow processing and Output after processing: certified workflow is broken, no more history, session or certification information, no rollback or comparison mechanism.

  36. Questions? • Stan Lemmensstan.lemmens@artwork-systems.com Tel: +32 9 265 84 11 • Info@artwork-systems.com • www.artwork-systems.com

  37. Thank you!

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