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André Schösser explores the intersections of RSH (Retail Strategy Harmonization), CB (Consumer Behavior), and MB (Market Building) in today's dynamic business landscape. With a focus on innovative strategies, this article provides insights into how organizations can adapt to changing consumer preferences while maintaining a cohesive retail strategy. Discover the implications of these concepts for businesses aiming to thrive in competitive markets. Learn how to align your strategy with consumer behavior and build a sustainable market presence.
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