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Nokia

Nokia. Made by Zsófia Bindes. The Nokia story. 1865: riverside paper mill. 2011: global telecommunications leader. The story so far…. 1865: mining enginer Fredrik Idestam sets up his wood pulp mill in Finland Second mill next to Nokianvirte river  name of the company: Nokia Ab 1871.

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Nokia

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  1. Nokia Made by Zsófia Bindes

  2. The Nokia story 1865: riverside paper mill 2011: global telecommunicationsleader

  3. The story so far… • 1865: mining enginer Fredrik Idestam sets up his wood pulp mill in Finland • Second mill next to Nokianvirte river  name of the company: Nokia Ab 1871

  4. 1898: Eduard Polón founds Finnish Rubber Works (later Nokia’s rubber business) • 1912: ArvidWickström sets up Finnish Cable Works, the foundation of Nokia’s cable and electronics business • 1963: radio telephones for the army and emergency services – Nokia’s 1st foray into telecommunications • 1967 : Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge

  5. The mobile era begins • 1979: radio telephone company MobiraOy • 1981: Nordic Mobile Telephone (NMT) service (International roaming) • 1982:  1st car phone • 1987: MobiraCityman : 1st handheld mobile phone („Gorba”)

  6. 1987: GSM (Global System for Mobile communications): European standard for digital mobile technology • 1992: Nokia launches its first digital handheld GSM phone, the Nokia 1011 • Strategicdecision:manufacturing mobile phones and telecommunications systems

  7. 1994: 2100 series, 1st phones to feature the Nokia Tune ringtone • 1997: Introduction of the game „Snake” • 1998: Nokia is the world leader in mobile phones

  8. Between 1996 and 2001, Nokia’s turnover increases almost fivefold from EUR 6.5 billion to EUR 31 billion

  9. 1999: Nokia 7110: web-based functions • 2001: 1st phone with built-in camera • 2002: 1st 3G phone (third generation) • 2005: Nokia sells its billionth phone • 2007: Nokia is recognised as the 5th most valued brand in the world • 2010: Dow Jones Indexes ranks Nokia as the world’s most sustainable technology company

  10. Nowadays: toughest challenge: competition in the smartphone segment • Competitors: iPhone and Android-based devices • September, 2010: Nokia appoints Stephen Elop as President and CEO

  11. February, 2011: Nokia joins forces with Microsoft to strengthen its position in the smartphone market • Nokia smartphonesareadopted the new Windows 7 operating system • October, 2011: 1st Nokia with Windows phones

  12. Key elements of Nokia’s strategy • Build a new winning mobile ecosystem in partnership with Microsoft • Bring the next billion online in developing growth markets • Invest in next-generation disruptive technologies • Increase their focus on speed, results and accountability

  13. Corporate Governance

  14. Annual General Meeting • The use of profits • The remuneration of the Board of Directors • Elect the members of the Board of Directors and the auditor • Review of the financial statements and the auditors’ report for the past year • Possible stock option plans

  15. Board of Directors • Represents and is accountable to the shareholders • Strategic direction of the company • Management policies • Appoints and dischargesthe CEO 3 committees: • Audit Committee • Corporate Governance and Nomination Committee • Personnel Committee

  16. Nokia Leadership Team • Managing the operations of Nokia • The chairman and the members are appointed by the Board of Directors

  17. Auditors External Auditor • Elected annually by our shareholders at the Annual General Meeting Internal Auditor •  Independent appraisal function • Examines and evaluates the adequacy and effectiveness of the company’s system of internal control

  18. Structure of Nokia

  19. Mobile Phones • Bring a modern and affordable mobile experience to people  • In growth markets: bring people affordable access to the internet and applications

  20. Smart Devices • Creation of smartphones • New models and software updates

  21. Location & Commerce • Develops integrated social location products and services  • Develops platform services and local commerce services

  22. Markets • Selling products • Executing winning marketing and communications • Customer care • Manufacturing • IT and logistics

  23. Nokia Siemens Networks • Jointly owned by Nokia and Siemens • Leading providers of telecommunications infrastructure hardware, software and professional services globally

  24. Nokia- Connecting People Nokia TV advertisement: I am your Nokia http://www.youtube.com/watch?v=CqcH9DtnvsM

  25. Thank you for your attention! Source: www.nokia.com

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