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WRITTEN COMMUNICATIONS

WRITTEN COMMUNICATIONS. John Ostrowski. LEARNING OBJECTIVES. Apply the basics of good writing Identify the three keys to e-mail writing Identify the five C’s of business writing. What are you trying to accomplish? Inform Sell a proposal Know your audience 8th Grade rule One page reports

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WRITTEN COMMUNICATIONS

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  1. WRITTEN COMMUNICATIONS John Ostrowski

  2. LEARNING OBJECTIVES • Apply the basics of good writing • Identify the three keys to e-mail writing • Identify the five C’s of business writing

  3. What are you trying to accomplish? Inform Sell a proposal Know your audience 8th Grade rule One page reports Anticipate questions When to laugh Jargon & Acronyms Emotional Words BASIC REPORT WRITING REVIEW

  4. THE IRS OF E-MAIL • I = Image • R = Results • Powerful Subject Line • 1st Sentence Summary • Use Short Sentences • S = Security

  5. FIVE C’s OF BUSINESS COMMUNICATIONS 1 Clearness 2 Conciseness 3 Completeness 4 Consideration 5 Correctness

  6. TYPES OF LETTERS • Good news • Bad news • Routine • Persuasive

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