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Leveraging Twitter for Effective Advocacy: Insights for the American Lung Association

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Join Mary Havell, Emily Murphy, Jennifer Singleterry, and Mike Seilback in this informative session on utilizing Twitter as a powerful advocacy and communication tool for the American Lung Association. Learn the basics of Twitter, its unique advantages over other social media platforms, and effective implementation strategies tailored for your region. Discover how to build relationships, engage with supporters in real-time, and promote causes related to clean air and lung health. Together, we can create healthier communities!

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Leveraging Twitter for Effective Advocacy: Insights for the American Lung Association

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  1. -er Becoming a Date Time

  2. Mary Havell Director, Public Relations Emily Murphy American Lung Association in New England Jennifer Singleterry Manager, Cessation Policy Mike Seilback American Lung Association in New York

  3. Learn what Twitter is • How it can be used effectively • The benefits compared other social media • How to implement it at the Lung Association • Localize it to your region

  4. American Lung Association is Learning about Twitter! 94 • Uses “Tweets” • Microblogging:140 character limit • Up-to-the-second information

  5. Instant! • Selective! • Customizable! Lung Association • Symbols: • @Lung Association – This tags the Lung Association’s Twitter page in a Tweet, and becomes a link to ALA Twitter Profile • #CleanAir– This links to all other Tweets with that “trend” involved.

  6. Do you currently have a Twitter account? • Yes • No

  7. On avg. 140 million Tweets are sent per day. • 572,000 accounts are created per day (approx). • Mobile device Tweeters increased by 182% in one year. • It takes about 1 week for a Twitter users to send 1 billion Tweets

  8. News Updates Quick response Entertain Promote “Friend Sourcing”

  9. Organizations and Facebook Listen and respond instantly with supporters nationwide Speak as directly and locally as possible Build trust and relationships Recruit advocates, volunteers and donors Use multimedia – news, video, photos, events, etc. Be accessible

  10. Status updates/posts Photo, links & video sharing Event, causes, campaign postings Online fundraising

  11. Photo, links and video sharing

  12. Access to people Nationwide who are interested in American Lung Association will “Follow” you • You get to hear what people are really thinking about a wide variety of issues. • You can follow other fundraisers and get great real-time advice. • You can even promote traffic to your website or those of your friends.

  13. Paid for with funds provided from the U.S. Department of Health and Human Services

  14. References

  15. We will breathe easier when the air in everyAmerican community is clean and healthy. We will breathe easier when people are free from the addictivegrip of tobacco and the debilitating effects of lung disease. We will breathe easier when the air in our public spaces andworkplaces is clear of secondhand smoke.We will breathe easier when children no longerbattle airborne poisons or fear an asthma attack. Until then, we are fighting for air.

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