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Delhi City Delhi is the second-largest metropolis in India after Mumbai with a population of 13 million. Located in northern India on the banks of the River Yamuna, Delhi has the political status of a federally-administered union territory known as the National Capital Territory of Delhi. In 1991, Delhi was given its own legislative assembly with limited powers. The metropolis consists of three coterminous census towns – Delhi, Delhi Cantonment, New Delhi – along with 214 villages. Capital to several empires in ancient India, Delhi was a major city in the old trade routes from northwest India to the Gangetic Plains. The Mughals built a section of the city (now known as Old City or Old Delhi) that served as the capital of Mughal Empire for a long period. During the British Raj, New Delhi was built as an administrative quarter of the city. New Delhi was declared the capital of India after India gained independence from British rule in 1947. As the seat of the Government of India, New Delhi houses important offices of the federal government, including the Parliament of India. Delhi has grown up to be a cosmopolitan city owing to the immigration of people from across the country. This city has gone through the pain of being destroyed and rebuilt seven times!
DELHI- Power Centre • Political Capital • The Decision Center of the Nation hence • proponent of change • First Witness to repercussions of change • Closely watched by the Global powers that be • In terms of population, third largest city of India-Administrative capital of the country with best livelihood access
DELHI – Index of Living • Best livelihood access – Offering citizens best means of living …. • Also visible in the population growth • Every year there is a natural increase of 200,000 in the population • And another 200,000 migrate from other states • Geographic expansion and creation of the two affluent hubs of Noida and Gurgaon in the NCR • Per Capita income at Rs 47,477 approx is the highest in the country
Delhi – Consumption Centre • Half of all the cars in all metros are in Delhi • 40% of all cell phone owners in metros live in Delhi • 25% of all home PC owners reside in Delhi • 40% of all Air conditioners in metros are owned by Delhiites • One third of all refrigerators are in Delhi • Better Income index than the national average, more buying power in the hands of people • Better availability of consumer products • Both these factors together have ensured that the average Delhite consumes more of the durables, cellular phones, automobiles and goods that form the higher end of the basket of goods that are indicators of growth/consumption
DELHI - Pole position on parameters of growth • Literacy Rate % : 81.7 1st • Total no. of Cars (000) : 1,1041st • Per capita income (US$) : 1,055 1st • Turnover on Stock exchanges (US$ mn): 66,666 4th • among Indian cities • Source: Statistical Outline of India, 2004-2005
Deciphering Delhi • Earlier Dominated by post-partition Punjabi Migrants, now a melting pot of all Indian communities especially after an influx of white collar immigrants mostly from the South in the wake of the early 90s economic boom.
Vibrant Delhi • The melting pot phenomenon has also been fuelled by the booming ITES industry in the Delhi NCR • At 45% share of the overall BPO/ITES industry, Delhi is witnessing a huge growth reflected in • Spawning of whole Business Centres setting base in world class facilities in Gurgaon and Noida • An ensuing property boom catering to the neo Delhite • Brash new Malls across the City • Retailing in the “Shopping therapy’ environment rather than the kirana store on the street corner
A Delhi -Socio Economic Classification (SEC) Households - % Dispersion 45.4 B 24.7 16.6 C 14.7 D E 14.2 70% of the 12 yrs + population of Delhi is SEC A and B Source: National Readership Survey 2006 .
Readership of English publications in Delhi All figures in 000s’ The most widely read English daily broadsheet in Delhi. Source: National Readership Survey 2006 * India Today is a weekly magazine
The Times of India Delhi - SEC A Readers All figures in 000s’ The Preferred English Daily of discerning high-net worth individuals.42% of all SEC A Individuals read Times of India in Delhi Source – National Readership Survey 2006
Delhi – Monthly Household Income All figures in 000s’ Readership of the Monthly Household Income group of Rs 10,000 + in Delhi The Times of India has the highest share. Source: National Readership Survey 2006
The Economic Times The most widely read English business publication in Delhi. All figures in 000s’ Dailies : ET – The Economic Times; FE – Financial Express; HBL – Hindu Business Line. Magazines : BW - Business World; BT – Business Today; OLM – Outlook Money Source: National Readership Survey 2006
SEC A - The Economic Times and other business publications The preferred English business publication of discerning high-net worth individuals Dailies : ET – The Economic Times; FE – Financial Express; HBL – Hindu Business Line. Magazines : BW - Business World; BT – Business Today; OLM – Outlook Money Source: National Readership Survey 2006
Times of India, Delhi – Innovator since 1952 • “Very here and Now” “People’s” paper, • Launched a new genre of journalism and reporting with the city paper – Delhi Times in 1994 • Believe in the “Glocalness”of news and hence • The Neighborhood papers – the Times plusses offering the VERY local information in colour • To bring youngsters into the newspaper reading ambit Newspapers in Education was launched • Education Times was launched on March 1998 • Saw the need the migratory population felt for a ‘property search’ paper and gave them Property Times
Education TimesThe future ,now • metro run every Monday and Thursday • The invaluable career guide • Editorial highlights • Career counselling, Career profiles, New career options, Campus happenings, International education, Knowledge sharing / interaction through contests, Examination updates, Handy hints
Times Property • Every Saturday • Delhi and NCR region • Realty news in and around Delhi, real estate developments,new projects, legal issues regarding property, tips on home improvement and interiors • Editorial Highlights • Legal Eye, News watch, Brick and Mortar, Vaastu, Feng-Shui, Project watch
Times AscentMy Search Ends Here • Every Wednesday • Delhi and NCR region • Appointments advertising vehicle serving wide range of positions for plethora of industries • Market leader in • junior, middle and overseas appointments • IT/Software segment • for middle & senior level positions - Combo with The EconomicTimes- Delhi which is unique in the market • High Print Order Swell
Classifieds“News You Can Use” Weekday : Six sub categories selected & assigned specific days On Sunday : Two Special Pull-outs - Times Matrimonial / Sunday Classifieds Pull-out. Provides a platform to all those individual / small time advertisers who are looking for cost effective advertising Market leader in Categories: Education, Business, Retail & Recruitment
Delhi TimesA Tale of Passion • A finger on the pulse of the City on all days • Youthful,glamorous,trendy and vibrant city magazine in colour • Captures new perspectives about Delhi-its people,places and parties • Editorial Highlights • Straight answers, Interface, Delhi is talking about, shopping mart, Education forum, Health & fitness, Fashion, Food, Culture etc.
PlusesNeighborhood newspapers from the Times Of India • City centric broadsheet offerings having editorial mix comprising of news and views on the latest happenings in the city as well as an update on shopping,eating out and entertainment • North Delhi Plus • East Delhi Plus • South Delhi Plus • East Delhi Plus • NOIDA Plus • GurGaon Plus • Faridabad plus
Introducing A product of the joint venture between H T Media Limited and The Times Group METROPOLITAN MEDIA COMPANY P. LTD Corporate Office : 1ST Floor , Express Building , Bahadur Shah Zafar marg New Delhi -110002
New approach to news, in a new format: • Tabloid: shorter, crisper more entertaining format. • 48 Pages • 6 days a week (to start with) • Compact format • All Color • Cover price • Re1 • ONLY
Targeted at the • A smart international tabloid format, easy to carry, easy to read newspaper. • Pacy, friendly style; Speaking in the language of the young. • In tune with the values, lifestyle, thinking & priorities of the young.
Who will read Metro Now ? • Young working people - male & females between 18 to 30 years, from SEC A & B - Always on the move – works hard , plays hard, lives an EMI Life. - A BPO employee – migrant from a small town, speaks Hindi or vernacular language but knows English - Young House wives between 20 & 30 years of age looking for a ‘lighter’ read • And those who are young at heart…
New WHATS HOT What's Hot . is a weekly compact magazine that seeks to provide readers with hot ideas and information for the weekend ideas. The magazine is delivered free with the Times of India (Delhi, Mumbai and Kolkata editions) every Friday. It spans the weekend from Friday to Sunday in terms of dateline as well as content. Being compact in size and using high quality SNP it has a minimum pagination of 40 pages. The various topics covered are: Cover story :On a hot new lifestyle trend, relevant to young urbanites Weekend Watch : An 8-10 page section listing interesting Events and Happenings in the city; a television guide highlighting the most interesting program; Reviews of Books/Movies/DVDs Hot Spots:Interesting destinations in India/Abroad AND LOTS MORE…….. This celebratory environment would help advertisers to integrate their ad messages and sharply improve their potential of being noticed and therefore acted upon. Basically, What's Hot is a sure shot way of converting eyeballs to footfalls!
