Why we need a vibrant & varied sporting offer

1. Why we need a vibrant & varied sporting offer Jason McAuley

2. Vibrant and Varied aka………..VIVA!

3. Over the next hour……. • Why vibrant and varied? • Delivering a VIVA sporting offer • StreetGames ‘Pop Up’ Clubs for 2014

4. WHY VIBRANT & VARIED?

5. It’s a competitive business!

6. What they say…… I don’t want to play boring sports They think they are the best and make you feel like you’re not good enough I think people can be intimidated by those who are better at the activity You had to do something every second…too tiring It can get really expensive I just don’t have enough time…course work…music chores

8. But the positives are….. • 71% of young people in lower socio-eco groups ‘would like to do more sport’ • Hard to reach? • But the approach and style is crucial!

9. So what motivates the lads?

10. What motivates the lads? • Task Orientated Goals • Skill Development • Accomplishment • Fitness • Ego Orientated Goals • Status / Social standing • Competition • Recognition Therefore sporting offers that appeal: growing/improving skills, part of a team, improving fitness and competition

11. What motivates the girls?

12. What motivates the girls? • Highly influenced by opinions of peers Activities that particularly appealed….. • Sporting offers positioned as fun with social activity • Included friendship groups • With a focus on looking good / losing weight • Improve and develop new skills

13. How do we ensure our sports programmes are attractive… • Right Time • Right Place • Right Price • Right Style - VIVA

14. Kate Roberts Norman Parselle

15. VIVA! – where do we start? Five steps to VIVA…… • Listen to what young people want • Make sure there is something for everyone • Create time for young people to talk/interact • Don’t be afraid to try new things • Make it look exciting

16. 1. Listen to what young people want • Get Coaches to interact/adapt/involve • Arrange volunteer meets • Youth Forums • Social Media • Let their ideas/suggestions influence

17. 2. Make sure there is something for everyone • Consider if a ‘girls only’ session is needed • Use a variety of sports (multi sport) • Cater for different abilities • Encourage personal challenges (reward / recognition) • Sessions that reflect the community

18. 3. Create time for young people to interact • Build social time into the session • Organise trips to events & venues • Celebrate birthdays • Encourage group activities

19. 4. Don’t be afraid to try new things • Try music in sessions • Look at other related interests (fashion, art) • Mash up sports! • Tasters around popular sports activity • Stay in touch with trends • Use technology

20. 5. Make it look exciting • Create an identity • Use Social Media • Membership cards (retention) • PR launches and visits • Word of mouth • Coach creates an engaging/stimulating environment

21. The VIVA Innovation Lab

22. StreetGames Pop Up Clubs 2014

23. What is a StreetGames Pop Up Club? • Traditional mainstream sport…..with a twist! • Usually around a flagship event • Jumpers for goalposts • Informal • Relaxed • Fun • Flexible • Easy to ‘Pop Up’, anywhere, anytime!

24. Pop Up Tennis pilot in 2013 • 25 Pop Up Clubs • Wimbledon • Local competitions • Strawberry's & Cream!

26. Pop Up Clubs in 2014………. Commonwealth Games Pop Up • 200 Kits across the UK • July-Aug 2014 • Multi Sport Offer • Rugby, Athletics, Badminton, Table Tennis, Dodgeball • Relay Challenges • Time check certificates

27. Pop Up Clubs in 2014………. Tennis Pop Up • 100 Kits across the UK • Wimbledon Jun-Jul 2014 • Racquets, balls & net • How to guide / Training • Community events • T-shirts

28. Future Pop Up Sport Clubs…….

29. Thank you for your time Any questions?