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“At Olive Garden, we promise that when you're here you're family”

“At Olive Garden, we promise that when you're here you're family”. Front Façade . Inside View. Mission statement. Company Summary. Overview of products “P”. Overview of promotion “P”. Overview of Place “P”. Overview of Price “P”. Careers or People “P”. Target Market. Product Mix:.

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“At Olive Garden, we promise that when you're here you're family”

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  1. “At Olive Garden, we promise that when you're here you're family”

  2. Front Façade Inside View

  3. Mission statement

  4. Company Summary

  5. Overview of products “P”

  6. Overview of promotion “P”

  7. Overview of Place “P”

  8. Overview of Price “P”

  9. Careers or People “P”

  10. Target Market

  11. ProductMix: All different products that a company makes or sells.

  12. Product Line: A group of closely related products manufactured or sold by a business.

  13. Special: Soups and Salads Entrees Desserts

  14. Lunch: Appetizers $5.00-10.00 Soups and Salads Grilled Sandwiches Pizza

  15. Dinner: Appetizers Soups and Salads Pizzas Classic recipes Beef and pork Filled Pastas Chicken and Seafood

  16. Kid’s Menu: Macaroni and Cheese Cheese Ravioli Chicken Fingers Cheese or Pepperoni Pizza Pasta Chicken Fish and Seafood

  17. Desserts: Tiramisu White chocolate Raspberry cheese cake Lemon crème cake Black tie mousse cake Triple chocolate strata Zepoli Warm apple crostata Dolcini

  18. Beverages: Non-Alcoholic Beverages Specialty Cocktails Wines Beer

  19. Olive Garden Prices: • Bruschetta: $6.65 • Shrimp Scampi Frita: $8.65 • Caprese Flatbread: $6.95

  20. Distribution Intensity: • Retailer

  21. Product Depth: The Items offered within a product line.

  22. Specials Example of Product Depth

  23. Product Width: The different product lines.

  24. Example of Width: Dinner Specials Lunch Beverages Kid’s Menu Desserts

  25. Direct Competitors: • Carrabba’s • Sammios • Maggiano’s Little Italy

  26. Indirect Competitors: • Food Lion Grocers • Bahama Breeze • Smokey Bones

  27. Promotion: • To advertise a product or service

  28. 5 P’s of Marketing: • Product- Food(Pasta, Pizza, Lasagna) • Price- (Reasonable to mid way price) • Promotion- Discounts on gift cards and printable coupons • Physical Distribution- Supplier, manufacturer, wholesaler, retailer, customer • People- Middle class, “Everyone”

  29. Resources: http://www.businesstoolchest.com/articles/data/20040220194417.shtml http://easybib.com/ http://www.wikinvest.com/stock/Buffalo_Wild_Wings_(BWLD) http://www.olivegarden.com/ http://bethscoupondeals.blogspot.com/2011/09/olive-garden-promotions-and-specials.html

  30. Stephanie Van Pelt Demetrius Leach Sonia Lopez

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