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US Tourism and Travel Strategy

US Tourism and Travel Strategy. Decision of the Obama Administration in May of 2012 Reach 100 million international visitors by 2021 62.3 million international visitors in 2011 Goal: make America the number one destination in the world 5 concrete steps in key areas to reach the goal:

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US Tourism and Travel Strategy

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  1. US Tourism and Travel Strategy

  2. Decision of the Obama Administration in May of 2012 • Reach 100 million international visitors by 2021 • 62.3 million international visitors in 2011 • Goal: make America the number one destination in the world • 5 concrete steps in key areas to reach the goal: • Enable more efficient and secure travel to and within the US. Improve the Visa application process • Promote a welcoming message with help of Brand USA • Better cooperation with the private sector (help smaller businesses and non-English speaking visitors). • Coordinate federal policies and establish a national travel and tourism office. • Work with researchers to collect and analyze data on travel and tourism to make smart and strategic decisions.

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