1 / 17

Boundless Teaching Platform - Customizable Textbooks & Teaching Tools

Boundless empowers educators with customizable textbooks and intuitive teaching tools. Access high-quality books and teaching resources in over 20 subjects. Free to share, print, and make copies. Get started now at www.boundless.com.

akirby
Télécharger la présentation

Boundless Teaching Platform - Customizable Textbooks & Teaching Tools

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Monopolistic Competition Monopolistic Competition ] Monopolistic Competition Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Monopolistic Competition > Monopolistic Competition Monopolistic Competition • Defining Monopolistic Competition • Product Differentiation • Demand Curve • Short Run Outcome of Monopolistic Competition • Long Run Outcome of Monopolistic Competition • Monopolistic Competition Compared to Perfect Competition • Efficiency of Monopolistic Competition • Advertising and Brand Management in Monopolistic Competition Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/economics/textbooks/boundless-economics-textbook/monopolistic-competition-12/monopolistic-competition-75/

  6. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  7. Monopolistic Competition Key terms • advertisingCommunication with the purpose of influencing potential customers about products and services • brandThe reputation of an organization, a product, or a person among some segment of the population. • consumer surplusThe difference between the maximum price a consumer is willing to pay and the actual price they do pay. • elasticSensitive to changes in price. • long-runThe conceptual time period in which there are no fixed factors of production. • market powerThe ability of a firm to profitably raise the market price of a good or service over marginal cost. A firm with total market power can raise prices without losing any customers to competitors. • Monopolistic competitionA type of imperfect competition such that one or two producers sell products that are differentiated from one another as goods but not perfect substitutes (such as from branding, quality, or location). • monopolyA market where one company is the sole supplier. • perfect competitionA type of market with many consumers and producers, all of whom are price takers • producer surplusThe amount that producers benefit by selling at a market price that is higher than the lowest price at which they would be willing to sell. • product differentiationPerceived differences between the product of one firm and that of its rivals so that some customers value it more. • short-runThe conceptual time period in which at least one factor of production is fixed in amount and others are variable in amount. Free to share, print, make copies and changes. Get yours at www.boundless.com

  8. Monopolistic Competition Demand curve in a perfectly competitive market This is the demand curve in a perfectly competitive market. Note how any increase in price would wipe out demand. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Elasticity-elastic."GNU FDLhttp://en.wikipedia.org/wiki/File:Elasticity-elastic.pngView on Boundless.com

  9. Monopolistic Competition Clothing The clothing industry is monopolistically competitive because firms have differentiated products and market power. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia.CC BYhttp://upload.wikimedia.org/wikipedia/commons/a/a7/2008_Taipei_In_Style_Outdoor_Fashion_Show_Clothes_Racks.jpgView on Boundless.com

  10. Monopolistic Competition Kool-Aid Kool-Aid is an individual brand that competes with Kraft's other brand (Tang). Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Kool-Aid."GNU FDLhttp://en.wikipedia.org/wiki/Kool-AidView on Boundless.com

  11. Monopolistic Competition Long Run Equilibrium of Monopolistic Competition In the long run, a firm in a monopolistic competitive market will product the amount of goods where the long run marginal cost (LRMC) curve intersects marginal revenue (MR). The price will be set where the quantity produced falls on the average revenue (AR) curve. The result is that in the long-term the firm will break even. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Long-run equilibrium of the firm under monopolistic competition."GNU FDLhttp://commons.wikimedia.org/wiki/File:Long-run_equilibrium_of_the_firm_under_monopolistic_competition.JPGView on Boundless.com

  12. Monopolistic Competition Monopolistic Competition As you can see from this chart, the demand curve (marked in red) slopes downward, signifying elastic demand. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Monopoly-surpluses."GNU FDLhttp://commons.wikimedia.org/wiki/File:Monopoly-surpluses.svgView on Boundless.com

  13. Monopolistic Competition Inefficiency in Monopolistic Competition Monopolistic competition creates deadweight loss and inefficiency, as represented by the yellow triangle. The quantity is produced when marginal revenue equals marginal cost, or where the green and blue lines intersect. The price is determined based on where the quantity falls on the demand curve, or the red line. In the short run, the monopolistic competition market acts like a monopoly. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Monopoly-surpluses."GNU FDLhttp://commons.wikimedia.org/wiki/File:Monopoly-surpluses.svgView on Boundless.com

  14. Monopolistic Competition Short Run Equilibrium Under Monopolistic Competition. As you can see from the chart, the firm will produce the quantity (Qs) where the marginal cost (MC) curve intersects with the marginal revenue (MR) curve. The price is set based on where the Qs falls on the average revenue (AR) curve. The profit the firm makes in the short term is represented by the grey rectangle, or the quantity produced multiplied by the difference between the price and the average cost of producing the good. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Short-run equilibrium of the firm under monopolistic competition."GNU FDLhttp://commons.wikimedia.org/wiki/File:Short-run_equilibrium_of_the_firm_under_monopolistic_competition.JPGView on Boundless.com

  15. Monopolistic Competition Listerine advertisement, 1932 From 1921 until the mid-1970s, Listerine was also marketed as preventive and a remedy for colds and sore throats. In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims and to include in the next $10.2 million dollars of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity. " Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Listerine advertisement, 1932."CC BYhttp://en.wikipedia.org/wiki/File:Listerine_advertisement,_1932.jpgView on Boundless.com

  16. Monopolistic Competition Attribution • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//economics/definition/monopoly • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic%20competition • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition%23Inefficiency • Wikipedia."Monopoly."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopoly • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition%23Inefficiency • Wikibooks."IB Economics/Microeconomics/Theory of the Firm (HL)."CC BY-SA 3.0http://en.wikibooks.org/wiki/IB_Economics/Microeconomics/Theory_of_the_Firm_(HL)%23Monopolistic_Competition • Wiktionary."product differentiation."CC BY-SA 3.0http://en.wiktionary.org/wiki/product_differentiation • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition%23Product_differentiation • Wikipedia."Product differentiation."CC BY-SA 3.0http://en.wikipedia.org/wiki/Product_differentiation • Wikipedia."market power."CC BY-SA 3.0http://en.wikipedia.org/wiki/market%20power • Wiktionary."elastic."CC BY-SA 3.0http://en.wiktionary.org/wiki/elastic • Wikipedia."Elasticity of demand."CC BY-SA 3.0http://en.wikipedia.org/wiki/Elasticity_of_demand • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//economics/definition/short-run • Wikipedia."Long run."CC BY-SA 3.0http://en.wikipedia.org/wiki/Long_run%23Short_run • Wikibooks."IB Economics/Microeconomics/Theory of the Firm (HL)."CC BY-SA 3.0http://en.wikibooks.org/wiki/IB_Economics/Microeconomics/Theory_of_the_Firm_(HL)%23Monopolistic_Competition Free to share, print, make copies and changes. Get yours at www.boundless.com

  17. Monopolistic Competition • Wikipedia."long-run."CC BY-SA 3.0http://en.wikipedia.org/wiki/long-run • Wikipedia."Long run."CC BY-SA 3.0http://en.wikipedia.org/wiki/Long_run • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition • Wikipedia."Long run."CC BY-SA 3.0http://en.wikipedia.org/wiki/Long_run • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//economics/definition/perfect-competition • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition • Wikipedia."Perfect competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Perfect_competition • Wikipedia."producer surplus."CC BY-SA 3.0http://en.wikipedia.org/wiki/producer%20surplus • Wikipedia."consumer surplus."CC BY-SA 3.0http://en.wikipedia.org/wiki/consumer%20surplus • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition%23Inefficiency • Wikipedia."Allocative efficiency."CC BY-SA 3.0http://en.wikipedia.org/wiki/Allocative_efficiency • Wikipedia."Productive efficiency."CC BY-SA 3.0http://en.wikipedia.org/wiki/Productive_efficiency • Wiktionary."brand."CC BY-SA 3.0http://en.wiktionary.org/wiki/brand • Wiktionary."advertising."CC BY-SA 3.0http://en.wiktionary.org/wiki/advertising • Wikipedia."Brand."CC BY-SA 3.0http://en.wikipedia.org/wiki/Brand • Wikipedia."Advertising."CC BY-SA 3.0http://en.wikipedia.org/wiki/Advertising • Wikipedia."Advertising."CC BY-SA 3.0http://en.wikipedia.org/wiki/Advertising • Wikipedia."Monopolistic competition."CC BY-SA 3.0http://en.wikipedia.org/wiki/Monopolistic_competition%23Product_differentiation Free to share, print, make copies and changes. Get yours at www.boundless.com

More Related