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Revolutionizing News Communication: A New Era for Journalists and Media Outlets

Usman Naeem Khokhar, CEO of Backpacker, along with a team of experts, addresses critical issues in the news media landscape, such as duplication, poor verification, and governance. Their innovative solution combines news streams with social media to streamline communication between news outlets, enhancing engagement and productivity. With a global market worth $475 billion, they cater to over 26,000 media organizations and more than 74,000 journalists. Emphasizing low maintenance costs and high analytics capabilities, their CRM for news sources offers a competitive edge.

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Revolutionizing News Communication: A New Era for Journalists and Media Outlets

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Presentation Transcript

  1. Tech Backpack UsmanNaeemKhokhar, Founder / Chief Executive Backpacker

  2. Founding fathers Zulfiqar Ali Soomro Chief Technology Backpacker Web development (5 years) Serial entrepreneur Globetrotter Miniature trains / Cricket / Soccer USMAN NAEEM KHOKHAR Chief Executive Backpacker Backpack journalist (5+ years) Community manager (4 years) Technology critic Foodie / Fencer / Coin collector AHMED ALSAMARRAI GUNNAR SKOOG AYA EL BATRAWY

  3. Market Problem Duplication and redundancy Streaming over social media Poor verification and governance

  4. Solution We are combining news streams with social media Simplifying communication between news outlets Increasing engagement and productivity Listen Manage Distribute

  5. Global Market $475K mln 26699 Media organizations 74000+ Journalists $170 bln $108 bln 2.5 mln Student

  6. Competitive advantage CRM FOR NEWS SOURCES ANALYTICS AND PRODUCTIVITY KPI LOW MAINTAINANCE COSTS

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