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Mestrado em Informática Médica

SIntS 13/14 – T3.3 How Spotify Builds Products. Mestrado em Informática Médica. Miguel Tavares Coimbra. Some fast figures. Paying subscribers: Over 6 million Active users: Over 24 million* Ratio of paying subscribers to active free users: Over 20%

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Mestrado em Informática Médica

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  1. SIntS 13/14 – T3.3 How Spotify Builds Products Mestrado em Informática Médica Miguel Tavares Coimbra

  2. SIntS 13/14 - T3.3 – How Spotify Builds Products

  3. Some fast figures • Paying subscribers: Over 6 million • Active users: Over 24 million* • Ratio of paying subscribers to active free users: Over 20% • Revenue paid to rights holders since launch: $1bn • Number of songs: Over 20 million** • Number of songs added per day: Over 20,000 • Number of playlists: Over 1.5 billion created so far • Available in 56 markets Source: http://press.spotify.com/pt/information/ [May 2014] SIntS 13/14 - T3.3 – How Spotify Builds Products

  4. Paradox • “Successful companies like Spotify only want to deliver products that people love. But they don’t know if people love it until they’ve delivered it. • So how do they do it?” Henrik Kniberg, “How Spotify builds products”, Jan 2013 SIntS 13/14 - T3.3 – How Spotify Builds Products

  5. Spotify: Core Philosophy • We create innovative products while managing risk by prototyping early and cheaply • We don’t launch on date, we launch on quality • We ensure that our products go from being great at launch to becoming amazing, by relentlessly tweaking after launch SIntS 13/14 - T3.3 – How Spotify Builds Products

  6. ● Think It = figure out what type of product we are building and why. ● Build It = create a minimum viable product that is ready for real users. ● Ship It = gradually roll out to 100% of all users, while measuring and improving. ● Tweak It = Continuously improve the product. This is really an end state; the product stays in Tweak It until it is shut down or reimagined (= back to Think It). SIntS 13/14 - T3.3 – How Spotify Builds Products

  7. Why 4 stages? SIntS 13/14 - T3.3 – How Spotify Builds Products

  8. SIntS 13/14 - T3.3 – How Spotify Builds Products

  9. SIntS 13/14 - T3.3 – How Spotify Builds Products

  10. Ship It SIntS 13/14 - T3.3 – How Spotify Builds Products

  11. SIntS 13/14 - T3.3 – How Spotify Builds Products

  12. SIntS 13/14 - T3.3 – How Spotify Builds Products

  13. Acknowledgements • Henrik Kniberg • henrik.kniberg@spotify.com • http://www.crisp.se/henrik.kniberg Henrik Kniberg, “How Spotify builds products”, Jan 2013 SIntS 13/14 - T3.3 – How Spotify Builds Products

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