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Excelling in the MICE Industry: Strategies, Growth, and Resolutions

This comprehensive guide explores key strategies, market growth, and resolutions in the MICE industry, featuring insights on successful promotion, Thailand’s MICE market, and navigating future business opportunities. Learn about effective promotion, market trends, and preparing for economic integration to compete in the bustling period.

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Excelling in the MICE Industry: Strategies, Growth, and Resolutions

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  1. 英文四 100102201 游靖雯 100101007 林若瑄

  2. Asia Pacifica world leader in the MICE industry • Singapore • Japan • Korea • Hong Kong • Taiwan • India • Malaysia 680 Million USD!!

  3. Target Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities. • Keybuyers • Planners • Decision-Makers • Ex.Garmentmachines,bakery…

  4. MICEAsiaExpoinSingapore • Recentvenueandrestaurantopenings • Guidesonhowtorunevents • Eventconcepts • Socialmedia • Howtonegotiatewhenchoosingvenues • Decidingonlocationsforeventsandgeneralbuyingtips • Runningandgrowingasalesteam • Marketingforevents …etc

  5. MICE industry enters a bustling periodHowtobeeye-catching! HRH Communications officer gives suggestions on successful promotion! • Bothpersonallyrelevantandimpressive • Investinhightechnologyandhumanresource • Understandclient’scorporateculture

  6. Example • Recruit graduates for IBM • Giantscreenatcampustheatre • Showmovie-likevideo • High-techstagepresentation Result–someofthestudentswantedtoworkfortheemployerforever!!

  7. MICE Growth & Income in Thailand

  8. Bravo Thailand！-The money that came $MICE contributes 8.95%of Thailand’s overall tourism market & 0.6% of its national GDP In the year 2012… $895,224 visitors $2.66 billion US dollars of industry revenue (79.8 billion NT dollars)

  9. The money yet to come-Mr. Sridama’s new year resolutions for 2013 • 3Strategies of TCEB (Thailand Convention and Exhibition Bureau) • Penetrate new markets • International market: develop potential 2nd tier cities, build • longstanding presence in major cities • Domestic market: develop new MICEcities, work closely with private sectors and local business communities

  10. The money yet to come-Mr. Sridama’s new year resolutions for 2013 • 2. Build a network of strategic alliances • Collaborate with international MICE agencies, ex: IAPCO, MPI… • Collaborate with industry bodies • Expand airline partnerships

  11. The money yet to come-Mr. Sridama’s new year resolutions for 2013 Some thoughts… Business platforms are great, but would they still be effective when there are simply too many platforms? And if the meetings are over-commercialized, wouldn’t people lose sight of the real focus? • 3. Position the industry to compete effectively in the upcoming • single market of the AEC (ASEAN Economic Community) • Report the findings of ‘MICE Health Check’ • Prepare private sectors for economic integration • Organize regular training programs for MICE operators • Establish a MICE industry working group, ex: PR

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