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Using Google Analytics to Improve Your Website

Using Google Analytics to Improve Your Website. By PaperStreet Web Design. Why use Analytics. Improve Improve I mprove. Why use Google Analytics. Easy to install Integrates with Paid Campaigns Integrates with Webmaster Tools Free. Key Areas to Review.

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Using Google Analytics to Improve Your Website

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  1. Using Google Analytics to Improve Your Website By PaperStreet Web Design

  2. Why use Analytics • Improve • Improve • Improve.

  3. Why use Google Analytics • Easy to install • Integrates with Paid Campaigns • Integrates with Webmaster Tools • Free

  4. Key Areas to Review • Visitors (Overview, Demo, Behavior, Technology, Social & Mobile) • Advertising (AdWords) • Traffic sources (Sources, SEO) • Content (Overview) • Conversions (Goals) • Monthly Review Process & Testing

  5. Visitors: Overview • Visits • Unique Visitors • Pageviews • Pages/Visit • Avg. Time on Site • Bounce Rate

  6. Visitors: Demographics • Location • Language

  7. Visitors: Behaviors • New vs. Returning • Are they are new or returning visitor? • Frequency & Recency • Number of times the visitor returned to your site. • How often they returned. • Engagement • Length of visit.

  8. Visitors: Technology & Browsers

  9. Visitors: Social • This is brand spanking new. • +1 auto tracked • Must Setup Other Services • _gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]); • Engagement • Action • Pages

  10. Visitors: Mobile • Overview • Device Types

  11. Advertising • Only applies if you are using AdWords

  12. Traffic Sources: All TrafficDirect, Referrals, & Search • Where does your traffic come from? • Search, • Referral • Direct • Paid

  13. Traffic Sources: SEO • Integrate with Google Webmaster Tools • Show Queries that lead to your website • Landing Pages & Geographical too!

  14. Content: Overview • Pageviews • Unique Pageviews • Exit Pages • Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

  15. Conversions • Goals • How to setup • Confirmation page

  16. Monthly Review Process • Exclude your own IP network • Setup 1 hour per month to review. • Review Overviews. • Compare Months and Years • Research negative trends. • Conversion Rate Optimization • Setup conversion test. • Change one thing and track.

  17. What is Next • Review your Website • Integrate Google Analytics if Needed. • Review your Analytics • Make Changes and Test

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