AIDA Cycle

Nov 01, 2011

100 likes | 320 Vues

Intellectual Property of Hi-Impact. 2. Awareness. In the awareness stage, a CEO becomes aware that there is a possible solution to his nagging problem, i.e. increased production cost.Instead of ignoring or tuning out the marketing message, he begins to tune in.Some CEOs remain in the awareness stage for a length of time, while others move quickly to the interest stage.At his point, a third party endorsement of a particular solution, i.e. global outsourcing, is key to moving him to the inte13

albert

Télécharger la présentation

AIDA Cycle

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D