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Analyzing Survey Data. Angelina Hill, Associate Director of Academic Assessment 2009 Academic Assessment Workshop May 14 th & 15 th UNLV. Prior to Analysis. What would you like to discover? Perceived competence Preferences, satisfaction Group differences Demographics

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## Analyzing Survey Data

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**Analyzing Survey Data**Angelina Hill, Associate Director of Academic Assessment 2009 Academic Assessment Workshop May 14th & 15th UNLV**Prior to Analysis**• What would you like to discover? • Perceived competence • Preferences, satisfaction • Group differences • Demographics • What are your predictions?**Prior to Analysis**• Your goals drive the make-up of the survey and how it should be analyzed. • Exploration can be informative, but with an analysis plan.**Prior to Analysis**• Survey design & layout • Stylistic considerations are important because they increase response, validity, and reliability**Survey Design**• Good questions reduce error • By increasing the respondent’s willingness to answer • Increases reliability and validity. • Less error = better data**Reliability & Validity**• Reliability – Is the survey measuring something consistently? • Typically measured using Chronbach’s alpha • Validity – Is the survey measuring what it’s supposed to be measuring? • Typically measured using factor analysis**Construct Validity**• Does your measure correlate with a theorized concept of interest? • Correlate measure with values that are known to be related to the construct.**Pilot**• Piloting the survey can inform: • Question clarity • Question format • Variance in responses**Survey Analysis**• Using data from • Paper Surveys • SurveyMonkey • SelectSurvey.Net**Survey Analysis**• Paper surveys • Put data in spreadsheet format using excel or SPSS • Columns represent variables • Rows represent respondents**Survey Analysis**• Paper surveys • Create a data matrix Variable name || Numeric Values || Numeric labels • Summarize open-ended questions separately • Response group || frequency**Survey Analysis**• SurveyMonkey • Available under the analyze results tab • Frequencies & crosstabs • Download all responses for further analysis • Select Download responses from menu • Choose type of download – select all responses collected • Choose format – select condensed columns and numeric cells.**Survey Analysis**• SelectSurvey.NET • Available under Analyze Results Overview • Frequencies • Download all responses for further analysis • Select Export Data from Analyze page • Export Format – CSV (excel) • Data Format – SPSS Format Condensed**Data Cleaning**• Process of detecting, diagnosing, and editing faulty data • Basic Issues: • lack or excess of data • outliers, including inconsistencies • unexpected analysis results and other types of inferences and abstractions**Data Cleaning**• Inspect the data • Frequency distributions • Summary statistics • Graphical exploration of distributions • Scatter plots, box plots, histograms**Data Cleansing**• Out of range • Delete values and determine how to recode if possible • Missing Values • Refusals (question sensitivity) • Don’t know responses (can’t remember) • Not applicable • Data processing errors • Questionnaire programming errors • Design factors • Attrition**Missing Data**• Missing completely at random (MCAR) • Cases with complete data are indistinguishable from cases with incomplete data. • Missing at random (MAR) • Cases with incomplete data differ from cases with complete data, but pattern of missingness is predicted from variables other than the missing variable. • Nonignorable • The pattern of data missingness is non-random and it is related to the missing variable.**Missing Data**• Listwise or casewise data deletion: If a record has missing data for any one variable used in a particular analysis, omit that entire record from the analysis. • Default in most packages, including SPSS & SAS • Pairwise data deletion: For bivariate correlations or covariances, compute statistics based upon the available pairwise data. • Useful with small samples or when many values are missing • Substitution techniques: Substitute a value based on available cases to fill in missing data values on the remaining cases. • Mean Substitution, Regression methods, Hot deck imputation, Expectation Maximization (EM) approach, Raw maximum likelihood methods, Multiple imputation**Descriptive Statistics**• Frequency distribution**Descriptive Statistics**• Cross-tabs • Excel Pivot tables • Excel menu Data PivotTable and PivotChart • PivotTable menu Field setting summarize by count show data as % of row or column**Data Analysis**• Measurement scale determines how the data should be analyzed: • Nominal, ordinal, interval, ratio • Move from categorical information, to also knowing the order, to also knowing the exact distance between ratings, to also knowing that one measurement in twice as much as another.**Data Analysis**• Three instructors are evaluating preferences among three methods (lecture, discussion, activities) • 1) Identify most, second, and least preferred. • 2) Identify your favorite. • 3) Rate each method on a 10-point scale, where 1 indicates not at all preferred and 10 indicates strongly preferred.**Data Analysis**• Nominal & ordinal variables are discrete • Can be qualitative or quantitative • Interval & ratio variables are continuous • Grades • Age**Data Analysis**• Charts • Pie charts & bar charts used for categorical data • Histograms used for continuous data • Line graphs typically show trends over time**Data Analysis**• Other descriptive statistics • Mean • preferred, uses all of the data • Median • ordinal data • open-ended scale • outliers • Mode • nominal data**Data Analysis**• Other descriptive statistics • Interquartile range • Variability accompanying the median • Standard deviation • Variability accompanying the mean**Correlations**• Are the variables related? • Determine variables that relate most to your item of interest • Correlate Likert-scale questions with each other • Correlate interval/ratio demographic information (e.g., age) to Likert-scale questions**Correlation**• Which correlation coefficient to use? • Pearson’s r • Used with interval and ratio data • Spearman & Kendall’s tau-b • Used with ordinal data • Spearman used for linear relationship • Kendall’s tau-b for any increasing or decreasing relationship**Mean Differences**• Are there meaningful differences between groups? • class sections • instructors • on-line vs. off-line courses • major vs. non-major**Mean Differences**• Which test to run? • Interval and ratio data • t-test when comparing 2 groups • Independent • Dependent (paired-samples in spss) • ANOVA when comparing > 2 groups • Independent (One Way ANOVA in spss) • Dependent (general linear model-repeated measure in spss)**Presenting Results**• Describe the purpose of the survey • List the factors that motivated you to conduct this research in the first place. • Include the survey! • On assessment reports • When the survey is new/still being fine tuned • How it was administered**Presenting Results**• Present the breakdown of results • Tables and graphs should complement text • Conclusions • Explain findings, especially facts that were important or surprising • Recommendations • Describe an action plan based on concise concluding statements**Presenting Results**• Share results in formal venues • Familiarize yourself with key findings so that you can mention results at every opportunity**Moving Forward**• Continuously improve the survey • Delete, add, change questions • Evaluate method of administration • Compare results across semesters to look for improvements • Compare with other assessment data for a broader picture

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