Creative Ideas And Promotions For Wheel Of Fortune Presented To: Chris Rooke King World Inc. Presented By: Rufus Moore Spark Network Services Regional Sales Manager October 18, 2006
Benefits of Mobile Promotions • USA Wireless subscribers as of October 16, 2006 = 225,296,697. • US market for downloadable mobile content was $1.2 Billion in 2005. • 35.9 million USA mobile users have used a premium short code. In 2003, only 9 million had used them. • Results are immediate and directly traceable. • With Mobile promotions, you know “exactly” what you pay for. • Over 105 million cell phones have sent a text message.
Mission Statement • Our mission is to provide King World with interactive mobile marketing text messaging promotions that increase brand awareness and audience participation for Wheel of Fortune.
Win Your Fortune Contest “Audience Participation Will Go Through The Roof With This Promotion”
Wheel Tones “Give Wheel of Fortune a Walking Billboard in the pockets of millions of Wheel Watchers.”
Wheel Wire “Keep In Touch With Your Most Loyal Viewers.”
Making Good Use Of Technology • “Text To Screen” - Immediate Audience Participation that automatically displays incoming texts on the television screen on a national or local basis.
Formula For Success • A+B=C Establishing the Database + Ongoing Promotion = Successful Campaign Win Your Fortune + Wheel Wire = Increased Ratings
Sell Product Merchandise • Barcodes - Have fans use mobile phone for ticket purchasing and retail store discounts.
Why Spark Network Services? • Experience - 18 years of successfully providing Non- Traditional Revenue to media • Knowledge - All of our sales team have backgrounds in the media. We understand your business. • Technology - Six year veterans in interactive text promotions. • Complete Package - One of the few American companies that can offer both cell phone and landline access to satisfy all demographics of Wheel Watchers.
Conclusion “The Most Powerful promotional medium ever invented” -The New York Times