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Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center

Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center Goal Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1 st and 2 nd round games at the Cintas Center. Target Market XU students, faculty and staff XU basketball fans

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Increasing Ticket Sales to NCAA 1 st and 2 nd Round Tourney at the Cintas Center

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  1. Increasing Ticket Sales to NCAA 1st and 2nd Round Tourney at the Cintas Center

  2. Goal • Identify marketing strategies to help increase ticket sales for the Women’s NCAA 1st and 2nd round games at the Cintas Center.

  3. Target Market • XU students, faculty and staff • XU basketball fans • Girls basketball players • XU alumni • General basketball fans

  4. Strengths NCAA tourney Cintas Center Potentially XU Weaknesses Women’s Basketball Lack of awareness Lack of interest Budget Opportunities Increase exposure Future ticket buyers Threats Men’s Tourney SWOT

  5. Marketing Strategies • Target Students, Parents, Faculty and Staff • Cintas Center • Target youth basketball teams • Fan Fest

  6. Students/Parents/Faculty • Campus Fliers and Postcards • Mailing to Parents/Alumni • Giveaway Promotion

  7. Cintas Center • Concourse Marketing • Increase tables around concourses with available information • Flyers/Posters throughout arena • Arena Marketing • Place ad on court side video board during both men’s and women’s games • Increased signage as event nears.

  8. Local Girls Basketball Teams • Informational Packets mailed to coaches and athletic directors at local schools • Target Boosters at local schools.

  9. Fan Fest • Benefits • Gain free publicity • Improve atmosphere at 2010 event • Retain customers for 2011 event

  10. Fan Fest Activities • Basketball contests • Prizes and Giveaways of XU gear • Food and Drink • Potentially meet former players or current team members

  11. Publicity • Partner with former XU player who has charity. • Radio • 1360 Homer/WLW • TV • Chris Mack

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