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Dyson and the bagless vacuum cleaner: a case study1 With a growth rate of 300%, the capture of more than 50% of the UK vacuum cleaner<br>market in less than 4 years, and a new £15 million R&D facility the success of the<br>Dyson bagless vacuum cleaner is clear. What is not so well understood is the story<br>
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DYSON AND THE BAGLESS VACUUM CLEANER / TUTORIALOUTLET DOT COM
DYSON AND THE BAGLESS VACUUM CLEANER / TUTORIALOUTLET DOT COM Dyson and the bagless vacuum cleaner FOR MORE CLASSES VISIT www.tutorialoutlet.com Dyson and the bagless vacuum cleaner: a case study1 With a growth rate of 300%, the capture of more than 50% of the UK vacuum cleaner market in less than 4 years, and a new £15 million R&D facility the success of the Dyson bagless vacuum cleaner is clear. What is not so well understood is the story preceding this success. This case study challenges much of the previously accepted approach to conducting business. For example, the product in question used new technology that was initially rejected by existing manufacturers; it was priced at more than double that of existing products; virtually nothing was spent on marketing or advertising, instead, the company relied primarily on its own efforts to enlist retailers,
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