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MARKETING PLAN / TUTORIALOUTLET DOT COM

Running Head: MCDONALD’S MARKETING PLAN 1 Frie¬day Night with Redbox: A McDonald’s Marketing Plan Samuel A. Sample BUS 330 Principles of Marketing Professor

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MARKETING PLAN / TUTORIALOUTLET DOT COM

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  1. MARKETING PLAN / TUTORIALOUTLET DOT COM

  2. MARKETING PLAN / TUTORIALOUTLET DOT COM MARKETING PLAN  FOR MORE CLASSES VISIT www.tutorialoutlet.com Running Head: MCDONALD’S MARKETING PLAN 1 Frie­day Night with Redbox: A McDonald’s Marketing Plan Samuel A. Sample BUS 330 Principles of Marketing Professor ​Sadeghinejad February 16, 2016 MCDONALD’s MARKETING PLAN 2 McDonald’s Marketing Plan: Frie­day with RedBox Brand or Company Description​ ​ (minimum 25 words) McDonald’s is the world’s largest fast food chain with over $25B in annual sales and more than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015). Core Products or Services​ ​ (minimum 25 words) Beyond the burgers, french fries and milkshakes that they’ve been selling since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and beverages – more than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night dining and many feature drive­thru service. A Brief History​ ​ (minimum 50 words) The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It brought production line techniques to the burger business and challenged the dominant carhop drive­in business model. Ray Kroc was one of the earliest franchisees and the key figure in the rapid expansion of the business after he bought out the McDonald brothers 1961.

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