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INSPIRING THE MOMENT.

Overview. Owned and operated by Alister Purbrick, the second generation winemaker/owner of Tahbilk Winery Cool climate wines are excellently balanced Fashionable packaging and image Wines often recognized in top publications “Inspire the Moment” aspirational branding.

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INSPIRING THE MOMENT.

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  1. Overview • Owned and operated by Alister Purbrick, the second generation winemaker/owner of Tahbilk Winery • Cool climate wines are excellently balanced • Fashionable packaging and image • Wines often recognized in top publications • “Inspire the Moment” aspirational branding INSPIRING THE MOMENT.

  2. Central Victoria • Most diverse region in Australia • 500 million year-old Cambrian soil • Diverse temperature climate and unique terroir • Chilly mountain ranges, humid valley plains, fertile river flats, thick forests, dry rolling hills • Famous for Shiraz, Rhone varietals, cool climate whites, sparkling wines INSPIRING THE MOMENT.

  3. VICTORIA

  4. Winemaking • Known for it’s fruit forward style of wines • Fruit sourced from select vineyards around Central Victoria • Sites range from temperate plains to rocky hillside vineyards • Mostly cool climate sites, ranging from 200 – 600m above sea level • Alluvial sandy loam soils composed of granite, quartz, and gravel • Long cool growing season with ample summer sunshine • Style geared toward younger generation of wine drinkers • Crisp, fresh whites for relaxed drinking and opulent reds INSPIRING THE MOMENT.

  5. Wines Sauvignon Blanc Chardonnay Merlot Cabernet Sauvignon Shiraz INSPIRING THE MOMENT.

  6. Sales Strategy • Educate on the growing regions • Note the connection to Tahbilk • Emphasize the high-fashion image of the brand • Competitive Benchmarks: Robert Oatley WoopWoop Vinaceous Jip Jip Rocks The Lucky Country INSPIRING THE MOMENT.

  7. Support Materials • Brand One Pager • Fact Sheets • Shelftalkers • Tasting Kits INSPIRING THE MOMENT.

  8. Summary • Owned by AlisterPurbrick of Tahbilk • Fruit sourced from a number of select Central Victoria vineyard sites • Fruit forward in style • Easy drinking • Fashionable packaging and image INSPIRING THE MOMENT.

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