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J333 Writing for Multimedia

J333 Writing for Multimedia. Storytelling. Print Image Video Audio New Media. New Media. What is new media? How do we use new media? Blogsphere What is the aesthetics of new media? Content/People/Usability/ Web design. What is new media?.

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J333 Writing for Multimedia

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  1. J333 Writing for Multimedia

  2. Storytelling • Print • Image • Video • Audio • New Media

  3. New Media • What is new media? • How do we use new media? • Blogsphere • What is the aesthetics of new media? • Content/People/Usability/ Web design

  4. What is new media? • New media is a term used that includes digital, computerized, network information and most communication technologies. • Online and digital ways of receiving information. • CD-Rom, websites, broadcast email and web casting.

  5. How do we use New Media? • We are no longer just consumers of media, we are Consumers and Producers (Facebook, Twitter, Social Networking, Profiles, Amazon feedback). • http://www.youtube.com/watch?v=pEHcGAsnBZE • Judgment, negotiation, appropriation, play, transmedia navigation, simulation, collective intelligence, performance, distributed cognition, visualization, multitasking. • For New Media we need SKILLS that involve and invoke citizenship.

  6. The Blogsphere • Community of bloggers • Participatory journalism • Pushing messages directly to the public • User-generated content • Blogs, vlog, linklog, sketchblog, photoblog, tumblelogs • Personal • Corporate • Genre (travel, political, education, etc)

  7. Is the Blogsphere dying? • Overload of average joes. • Media stated this might be the end for “pro” blogger. • Two years later-is it over? • Has it changed? http://www.youtube.com/watch?v=NN2I1pWXjXI

  8. Traditional media vs New Media • Traditional media was often a one-step flow in communication • Laswell’s Formula • New Media makes it a two-step flow process.

  9. Two way street leads to… • A new audience • A new way to write for this audience. • A new way to design for and create content.

  10. Content, content, content • People come to websites for content • Web users skim and scan • Alternative to this is “We tell Stories”-Penguin • Web users read, but it’s primarily links, short descriptions and search results • Put the action in the verbs, not the nouns • Doing=action=verbs • What makes writing for the web work well? • It flows like a conversation • It answers people’s questions • It lets people go and grab

  11. Using illustrations effectively • There is a continuum of types of illustrations that serve different purposes-from representational to emotional. • Evoke the mood you want • Don’t make people wonder what or why • Choose appropriate size • Use illustrations to support content • Use animation where it helps-not just for show • Don’t make people wait through splash or Flash • Make illustrations accessible

  12. People, people, people • We all interpret as we read • People aren’t passive receptacles into which writers can pour information. • Polysemic by nature • Steps to understanding your audience and creating personas • Demographic • Social and cultural environments

  13. The essential message • Give people only what they need • Cut! Cut! Cut! And cut again. • Key point/Inverted pyramid style • Understand “pull” technology while your “pushing” messages. • Web users come to you • Marketing 101 • Marketing worries how to draw people in, we need to worry how to not drive them away. • Break down the walls of words • Large blocks of text that look like a wall are barriers to web users.

  14. Final things to remember! • People make impressions on the page of a website before they even read it. • Layout, Fonts, Colors, Background, Images, etc. • Appearance of a web page is more than aesthetics, it’s about usability and functionality. • Design and writing styles complement each other • Different audiences=different needs

  15. Web page analysis Exercise: • Go to our Wordpress site and click on the resources tab. • Find “The 19-Hour Website Analysis, in 20 minutes or less.” • Once in the article, read over and find the “website design” link. • There are 25 elements that must be considered in every website and you will need to examine each one. • Choose a NPPA package (also linked in the “resources” tab of our Wordpress site) and analyze it using these elements as guidelines. • Hand in the analysis at the end of the class.

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