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WWW.STRATEGICSOCIALCONSULTING.COM

Jay Campbell 1-800-280-2529 x707 Jay@StrategicSocialConsulting.com. WWW.STRATEGICSOCIALCONSULTING.COM. Marketing your Travel Program using Social Media in a Non-Mandated Environment . Jay Campbell Chief Social Media Strategist Strategic Social Consulting 1-800-280-2529 x707

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  1. Jay Campbell 1-800-280-2529 x707 Jay@StrategicSocialConsulting.com WWW.STRATEGICSOCIALCONSULTING.COM

  2. Marketing your Travel Program using Social Media in a Non-Mandated Environment Jay Campbell Chief Social Media Strategist Strategic Social Consulting 1-800-280-2529 x707 Jay@StrategicSocialConsulting.com WWW.STRATEGICSOCIALCONSULTING.COM

  3. About Jay Campbell • Strategic Consultant on Social Media • Clients include 5th largest CPA firm in the country • National Speaker on Social Media • Former Employers Include: • Walt Disney World • British Airways WWW.STRATEGICSOCIALCONSULTING.COM

  4. Agenda • A few facts about social media • Social Media Strategy • Facebook • Twitter • Video • Using Social Media to Improve Customer Service • Online Travel & Review Sites • Tools You Can Use • Topics You Should Post About • Takeaways WWW.STRATEGICSOCIALCONSULTING.COM

  5. Social Media is a Communication Tool WWW.STRATEGICSOCIALCONSULTING.COM

  6. NOT A Marketing Tool WWW.STRATEGICSOCIALCONSULTING.COM

  7. Gartner Says Social-Networking Services to Replace E-Mail as the Primary Vehicle for Interpersonal Communications for 20 Percent of Business Users by 2014 WWW.STRATEGICSOCIALCONSULTING.COM

  8. WWW.STRATEGICSOCIALCONSULTING.COM

  9. Building The Case WWW.STRATEGICSOCIALCONSULTING.COM

  10. Social Media Strategy WWW.STRATEGICSOCIALCONSULTING.COM

  11. Questions to ask before creating your social media strategy: What are your departments goals? How much bandwidth do we have? Who will supply the content? WWW.STRATEGICSOCIALCONSULTING.COM

  12. Questions to ask before creating your social media strategy: Why are your colleagues not using the travel department? Out of the people who have used your services how many come back vs. going else where. Survey current and past customers on their perspective. WWW.STRATEGICSOCIALCONSULTING.COM

  13. 1) Create three surveys: a) Past clients b) Current clients c) Those who always book through an outside source 2) SurveyMonkeyprices start at just $17 per month WWW.STRATEGICSOCIALCONSULTING.COM

  14. WWW.STRATEGICSOCIALCONSULTING.COM

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  16. Building The Case Education WWW.STRATEGICSOCIALCONSULTING.COM

  17. Building The Case Social media policies under scrutiny after lawsuit settled Dawnmarie Souza, a worker for American Medical Response of Connecticut, ripped her boss on her Facebook status. She used an internal code for a psychiatric patient, along with a number of expletives. In response, Souza was fired. Last October the National Labor Relations Board got involved and filed a lawsuit on the woman's behalf, arguing for her first amendment rights. The case was settled out of court. WWW.STRATEGICSOCIALCONSULTING.COM

  18. Building The Case The IRS as well as the FBI and other government agencies have been using social media sites like Facebook to collect information for investigations. WWW.STRATEGICSOCIALCONSULTING.COM

  19. Building The Case WWW.STRATEGICSOCIALCONSULTING.COM

  20. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  21. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  22. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  23. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  24. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  25. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  26. Wisconsin Business Travel Association LinkedIn WBTA Company Page http://goo.gl/qOgDj WWW.STRATEGICSOCIALCONSULTING.COM

  27. Wisconsin Business Travel Association LinkedIn WBTA Groups Page http://goo.gl/eKFht WWW.STRATEGICSOCIALCONSULTING.COM

  28. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  29. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  30. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  31. LinkedIn WWW.STRATEGICSOCIALCONSULTING.COM

  32. Facebook WWW.STRATEGICSOCIALCONSULTING.COM

  33. Wisconsin Business Travel Association Facebook http://goo.gl/WyI4Q WWW.STRATEGICSOCIALCONSULTING.COM

  34. Facebook 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. WWW.STRATEGICSOCIALCONSULTING.COM

  35. Facebook WWW.STRATEGICSOCIALCONSULTING.COM

  36. Facebook WWW.STRATEGICSOCIALCONSULTING.COM

  37. How Can I Get So Many Likes? WWW.STRATEGICSOCIALCONSULTING.COM

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  40. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  41. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  42. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  43. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  44. WWW.STRATEGICSOCIALCONSULTING.COM

  45. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  46. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  47. Twitter WWW.STRATEGICSOCIALCONSULTING.COM

  48. Video WWW.STRATEGICSOCIALCONSULTING.COM

  49. Video • Video is a great way to add value to your service • Google+ allows you to not only broadcast but create a live dialog • Google+ video can be streamed and stored on YouTube. WWW.STRATEGICSOCIALCONSULTING.COM

  50. Video • YouTube is the 2nd most popular B2B website • Typically videos should run for under 2 minutes • Create Playlists to organize your video’s WWW.STRATEGICSOCIALCONSULTING.COM

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