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XE Currency App: Revolutionizing Global Exchange Access Since 1995

Founded in 1993, XE.com has become a leading name in currency exchange, attracting over 19 million unique users monthly. The XE Currency Mobile App, developed for iPhone, iPad, Android, Blackberry, and Windows Phone, provides essential currency information on the go, boasting over 6 million downloads. Featured as "App of the Week" by Apple in more than 70 countries, it ranks among the top ten free travel apps globally. XE's organic growth strategy emphasizes its popularity, exceeding that of major names like Bloomberg and Forbes.

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XE Currency App: Revolutionizing Global Exchange Access Since 1995

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Presentation Transcript

  1. XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011

  2. XE Overview • Founded in Newmarket in August 1993 • Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates. • 19+ million unique users per month (source: Google) • 6+ million mobile app downloads • Built “organically” – no advertising or key word purchases

  3. XE Profile

  4. XE Profile

  5. XE Profile

  6. XE’s Site Popularity • Only about 320 web sites in the world are more popular (Source: Amazon’s Alexa web ranking service, Aug 2011) • XE.com has a larger audience than: • Bloomberg.com • USAtoday.com • Forbes.com • Expedia.com • The Financial Times (ft.com) • And many other famous names

  7. Comparison of Audience Sizes Source: Alexa, Aug 23 2011 100 % 96 % 86 % 83 % 82 % 71 %

  8. XE.com Monthly Unique Users Source: Google

  9. XE Currency Mobile App • Allows access to the most important content from the XE.com website on a user’s mobile device. • Separately developed versions for iPhone and iPad, Android, Blackberry, and Windows Phone 7 • Featured in Apple stores and pre-loaded on demo iPads • Featured by Apple in the App Store as “App of the Week” in over 70 countries • Top ten free Travel app in App Store in 70 countries • Number 1 travel app in 12 countries!

  10. App Store Feature UK, March 2011

  11. Free Travel Apps UK, March 2011

  12. XE Currency on iPhone

  13. XE Currency on iPad

  14. XE Currency on iPad

  15. XE Currency App Installs iPhone iPad Blackberry Android

  16. Conclusion • Test drive of app, technical infrastructure permitting • Questions

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