1st Annual Conference of the Florida Association of College Test Administrators February 3-4, 2010 Lakeland Florida Dr. Louis Woodruff
The Florida State Flag The Flag of the State of South Florida
The oldest continually inhabited city in the USA is St Augustine, founded in 1565.
The world’s first scheduled passenger airline flight was on January 1, 1914 from St. Petersburg's to Tampa.
Ybor City was once known as “The Cigar Capital of the World” producing 700,000,000 cigars annually
Fort Lauderdale is known as the Venice of America because it has 185 miles of local waterways.
Venice Florida is known as the Shark Tooth Capital of the World.
The Moonstone is the official Florida State Gem. Moonstones are not found in Florida . . . They are also not found on the moon !
Clearwater has more lightening strikes per-capita than any city in the U.S.
The Alligator is the official Florida State Reptile.
Gatorade was named for the University of Florida Gators where the drink was first developed.
The first mechanical refrigeration was invented in Apalachicola in 1851.
THE TOP 10 ACTS FORBIDDEN BY LAW IN THE STATE OF FLORIDA
FORBIDDEN in FLORIDA: 10 Showering naked
FORBIDDEN in FLORIDA: Singing in a public place wearing a swimsuit while in Sarasota 9
FORBIDDEN in FLORIDA: 8 Harming a chicken in any way while in Key West
FORBIDDEN in FLORIDA: 7 Imitating an animal while in Miami
FORBIDDEN in FLORIDA: Leaving a ship while docked in Tampa Bay if you are a rat 6
FORBIDDEN in FLORIDA: Parachuting on Sunday if you are an unmarried woman 5
FORBIDDEN in FLORIDA: Topless running or walking within a 150 foot zone between the beach and the street 4
FORBIDDEN in FLORIDA: Tying an elephant to a parking meter without paying the parking fee 3
FORBIDDEN in FLORIDA: 2 Fishing from one’s car while driving across a bridge
FORBIDDEN in FLORIDA: 1 Having sexual relations with a porcupine !
Connecting with Other State Organizations Strategies for Making Money Current and Future Trends in Testing
Connecting with Other State Organizations NCTA RESOURCE LINKS NCTA WEB SITE
Use the NCTA Mailing List to locate opportunities for vendor testing, with FACTA serving as the initial point of contact. Team with your ConEd or Workforce Development programs to provide employment related assessment services. Look for testing services you provide for which you could introduce or increase a fee. Take credit for your productivity increases (doing more for the same money or with less). Saving money is the same as making money. Strategies For Making Money
Use the NCTA Mailing List to locate opportunities for vender testing, with FACTA serving as the initial point of contact. Team with your ConEd or Workforce Development programs to provide employment related assessment services. Look for testing services you provide for which you could introduce or increase a fee. Take credit for your productivity increases (doing more for the same money or with less). Saving money is the same as making money.
A very early lesson for the future testing industry . . . learned from the #2 pencil ! !
Slates and chalk continued to be used after the pencil was invented in the early 19th Century due to the high costs for the manual production of pencils. In 1866 a patent was granted for a wood-plane machine enabling mass production . . .
This enabled the unit cost of the pencil to be lowered . . . Within 4 years over 20 million pencils were sold. $ $ $ $ $ $ By 1903 the eraser was added and the cost dropped to a penny. . . . the “new technology” (the pencil) was soon embraced in the marketplace.
The testing industry has repeatedly confronted this same lesson . . . $ $ $ $ $ $
Having the Technology is not enough. Having what the market needs is not enough. $ $ $ Through mass production and robust distribution channels, Manufacturing has to provide the Market the “right” unit cost ! $ $ $
Lesson from the past – still relevant: A BUSINESS MANDATE
A Business Mandate Market Need Funding Sources Viable Product Low Unit Price Enabling Technology Distribution Channels Production Capability
Universities and the College Board were operating their own commercial testing business The Stanford Achievement Tests to assess subject knowledge The California Achievement Test used at the secondary level The Iowa Test of Basic Skills operated at the University of Iowa The Scholastic Aptitude Test operated by the College Board 1930's
1930's Market Need Funding Sources Low Unit Price Private and Public Funding Viable Product Valid and Reliable Tests Increasing Demand for Assessment Manual Scoring and Reporting ? Distribution Channels Enabling Technology Production Capability
$ $ Technology $ $ In 1938 IBM creates the first electronic graphite/optical test scoring machine. 1930's Needed an Enabling Technology
1950’s ! Golden Age of Standardized Testing
Market Need Funding Sources Golden Age of Standardized Testing Low Unit Price Viable Product Automated Scanning Scoring and Reporting ? Distribution Channels Enabling Technology Production Capability
Norm-Referenced Test % of Reusable Test Items Measures performance relative to a representative national sample of students called a “norming sample” Reconstructed Test Forms Test Item Statistics Large Test Volume Test Design Test Item Database Test Form Equating Test Item Rotation Validity & Reliability Maximized Test Production Capability Tens of Thousands of Test Questions !
Market Need Funding Sources Golden Age of Standardized Testing Low Unit Price Viable Product ? Distribution Channels Enabling Technology Production Capability
PARTNERSHIPS ! Distribution Channels Labor for Test Delivery International Partners Staff, Services and Facilities for Very Low Cost