EMC Global Services

1. EMC Global Services Accelerate the Journey to Your Cloud Spot Opportunity in Big Data

2. Accelerating your Cloud via IT Transformation EMC Global Services Cloud Architect and Data Scientist Certifications Cloud and Big Data Consultative Services Technology Deployment and Integration Managed Services Seamless Support

3. Cloud services

4. What We Hear From CIOs—Lessons Learned Build the Case For Transformation Establish the vision, business case, and sponsorship Establish a Workload-Centric IT Consumption Model Must satisfy economic, trust, and functionality requirements 1 2 3 4 Address People, Process & Technology Achieving the end-state requires significant transformation Find a Place to Start Start small or with a transformational approach—pick your path

5. The Journey to Your Cloud Enterprise IT Public Cloud Expand on Early Successes to Accelerate Your Journey Transform Your People and Processes—Technology is the Easiest Create a Workload-centric Cloud Strategy Establish a Business Case And Desired End State

6. Journey to Your Cloud: Executing the Vision EMC Consulting: Balancing Strategy with Economics, Trust, and Functionality • Complete strategy for cloud • Cloud Advisory Service • with EMC Cloud Optimizer • Develop private cloud roadmap • Cloud Advisory Service • Transform IT and Optimize Workloads • Cloud Adoption Services • Transform IT • Cloud Adoption Services Hybrid Cloud

7. Realization EMC defined a private cloud strategy, including maturity assessment, high-level business case, architecture, and transformational roadmap with work packages. We analyzed cloud economic, trust and functionality considerations across current IT, private cloud and public cloud models for collaboration workloads, including Exchange, SharePoint, portal and office communications as well as workloads for Microsoft .Net consolidation and lab environments. We are now extending the cloud strategy to define the new cloud organization and governance model, realize cloud economic benefits to additional workloads , and map investment and benefit on a quarterly basis over the life of the program. Results Now our client has a business case showing that cloud can reduce total IT expenses by 24%. The client has established a formal 3 year business-driven infrastructure program to implement the cloud transformation plan. Use Case:North American Financial Services Group Lower Total IT Costs by 24% with Cloud • Client Our client is a North American financial services group offering banking, wealth management services, insurance, corporate, investment banking and transaction processing services in over 50 countries. They serve more than 18 millionclients with a workforce of more than75,000 people. How can I transform to a business-driven infrastructure? They needed a partner who could help them develop a cloud strategy to reduce total IT costs, improve agility in providing services to the business and deliver operational efficiency at a new corporate data center.

8. Virtualization Readiness Assessment for Oracle Create the Optimal Virtualization Approach for Your Oracle Applications Approach • Assess the business and service level requirements • Identify Oracle application, server, and database dependencies • Capture and review business transactions for CPU, memory, disk, and network during peak and non-peak loads • Review Oracle disk group layout and recommended appropriate virtual environment • Review HA requirements and recommend solutions • Analyze physical performance and estimate virtual resources required Results • Detailed assessment of your Oracle environment and its ability to meet readiness criteria • Recommendations for virtualization of your environment

9. Big data advisory service

10. For decades, companies have been trying to answer key questions about their customers, products, and operations Business stakeholders already know what questions they are trying to answer and the value of the decisions they are trying to make… Who are my most valuablecustomers? What treatments are most effective with my patients? Where should I make revenue growth investments? What are my most importantproducts? What customers are most likely to churn? How do I minimize portfolio risk? What are my most successfulcampaigns? Where can I optimize network effectiveness? What channels are most effective? Where do I have compliance risk? What business areas are at greatest risk? “77% of respondents are aware of bad decisions that managers have made within their organizations because they did not have access to accurate information” “The Fact Gap: The Disconnect Between Data and Decisions” BusinessWeek Research Services

11. Big Data will significantly impact both the Business and IT, and early adopters will fundamentally change their industries Business IT “Through 2015, organizations integrating high value, diverse new information sources and types into a coherent information management infrastructure will outperform industry peers financially by more than 20%” • Enhanced user experience that delivers insights to any device • Operationalization of data scientists and analytic insights • Tools and processes for data quality, governance, and security • Cloud for self-service, collaboration, agility, and cost reduction • More agile, more real-time, more accurate decision-making • Predict and spot changes in dynamic and volatile markets • Deeper understanding of customer preferences and behavior • Greater fidelity in risk assessment and compliance enforcement “Big data poses a major opportunity for CIOs to drive added value for the business, by deriving insights and identifying patterns from the huge amounts of data available” • Sources: Gartner July 2011 • "The New Value Integrator," Insights from the Global Chief Financial Offers Study

12. EMC Consulting Find the right Big Data business opportunity. Build a comprehensive roadmap.

13. Find the right business opportunity Envisioning Workshop identifies where and how Big Data and analytics can power your organization • Identify strategic business initiatives • Cross-functional • Compelling business value • Measurable goals • Well-defined delivery timeframe • Document • Business questions • Key performance indicators • Necessary actions/decisions

14. Build a transformational roadmap that addresses the five critical dimensions for effective delivery of Big Data services Business Intelligence/Analytics Security Agile Data Warehousing Data Quality and Governance Cloud Data Management

15. Find the right Big Data business opportunity and build a comprehensive plan/roadmap • 1 Pick the best-fit, priority business opportunity • 2 Build use cases that drive next generation BI and analytics • 3 Integrate findings into a phased roadmap Create a conceptual architecture for a more agile data platform • 4 • 5 • 6 • Assess readiness of data quality, governance, and security Develop a vision for applying cloud capabilities

16. With Big Data, leading companies are making forward-looking decisions about customers, products, and operations using all available data in real time with complete data confidence Telco Insurance Healthcare Payer • Social Media Site • Analysis across entire customer set generated a social network graph based on calling patterns • Within 2 weeks identified customers who were 7x more likely to change providers • Calculate catastrophic risk at household vs. zip code level • Optimize hurricane policy pricing and renewal decisions for specific coastal area households at the policy level to reduce book of business risk • Integrate and analyze PBs of structured and unstructured data to create virtual patient records, patient health scores, and treatment attribution • Enabled informed decisions to improve health care at both  individual and population level • Capture and analyze PBs of unstructured and structured data • Time to market new features reduced from weekly to daily • A/B testing changed UEX which increased time spent on site 50% and increased game revenue 3x

17. Education services

18. EMC Proven Professional Certification Tracks Open curriculum Cloud Architect (EMCCA) Data Center Architect (EMCDCA) EMC Technology-Focused Tracks IT as a Service (Expert Certification) Information Storage Security Storage Service Management Implementation Engineer (EMCIE) Platform Engineer (EMCPE) Storage Networking Information Availability Storage Administrator (EMCSA) Technology Architect (EMCTA) Virtualized Infrastructure (Specialist Certification) EMCISA or EMCCLA (Associate certification) EMCISA Certification: ‘Open’ curriculum on Information Storage and Management *EMCCA Pre-req:EMCISA or EMCCLA + skills equivalent to VCP and CCDA or similar certifications and 3+ years design experience ‘Open’ curriculum: technology concepts focused (with EMC/partners examples), applicable to any vendor environments