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Campaign Overview for SamuSocial Romania: Addressing Homelessness Awareness Through Online Strategy

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This executive summary outlines the campaign by SamuSocial Romania aimed at increasing awareness of homelessness through an integrated online approach. The campaign focuses on leveraging social channels, Google AdWords, and a robust website to reach diverse audiences. Key results indicate improved awareness despite budget constraints. Recommendations for future strategies include enhancing website functionality and exploring online donations. The learning components emphasize gaining skills in international communication and effective use of digital marketing tools.

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Campaign Overview for SamuSocial Romania: Addressing Homelessness Awareness Through Online Strategy

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Presentation Transcript

  1. Team B NetAware 2012 - Homeless

  2. Executive Summary Part 1 of 3

  3. CampaignOverview • Main Goal • Awareness Creation • Online promotion • SocialExclusion • SamuSocial Romania

  4. KeyResults • 481 •  287 & 194 • 75.638 •  54.727 & 20.911 • 0,64% •  0,52% & 0,93%

  5. Preliminary Conclusion • Awareness ↑ • Limited Budget • 1st Time • SamuSocial Romania • Different Goal • Other Options?

  6. Future Online Marketing Recommendations • Integrated Online Strategy • SocialChannels • AdWords • Website

  7. Industry Component Part 2 of 3

  8. General Strategy • “Fair Play”-approach • Diverse audience • Examples…

  9. Operational Details

  10. Operational Details

  11. Operational Details

  12. Conclusion • AdWords • Powerful tool • Possibilitiesfor non-profit organizations • Create Awareness ≠ Raising Funds / Donations

  13. FutureRecommendations • Good website • New FunctionalityNecessary • Online Donations? • “Webshop”? • Partnership?

  14. LEARNING COMPONENTS Part 3 of 3

  15. Learning Objectives • Google AdWords • Homelessness: Whatcan we do? • Facebook Awareness Campaign • GainexperiencewithFacebook & AdWords • International Communication Skills ↑

  16. Outcomes • Expectedachievements • Improvedcommunication skills • Unexpectedachievements • Google AdWords performance • Facebook Page Likes • Appreciateeachother’sstrenghts

  17. Group Dynamics • Group  Team • Daily Updates • Consensus • Openness • Personal Growth • Getting to know other cultures • Fun! 

  18. Future recommendations • More Background on Google AdWords • Save time • Improve immediate results • More team-building activities • Outside of workshops

  19. That’s it! Anyquestions? ? ? ? ? ? ? ? ? ? ?

  20. ThankYou!

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