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Something to Remember

Something to Remember. Sarah Kozikis 11 th Grade Age 1 7. Mission Statement. Mission Statement To help people who have little time to make something for their special occasions, and teach them what color schemes go together for their future scrapbooks. Opportunity

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Something to Remember

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  1. Something to Remember Sarah Kozikis 11th Grade Age 17

  2. Mission Statement • Mission Statement • To help people who have little time to make something for their special occasions, and teach them what color schemes go together for their future scrapbooks. • Opportunity • Increasing trend, 73% of household owners have purchase scrapbook supplies in 2005 • Brings enjoyment and laughter • Colorful, ease to the eye, catches attention

  3. Business Profile • Type of Business • Service • Creating Scrapbooks for people who do not have time or lack of skill to make their own, for an occasion. • Legal Structure • Sole Proprietorship • I do not have to rely on someone else to be able to work with me and create ideas. • I rather do things on my own and not have to ask another what they feel about it.

  4. Qualifications • I’m qualified to run this business because:    Took a scrapbooking class in elementary school Continued scrapbooking for 15 years; family who does too Have taken a Marketing and Entrepreneurship class

  5. Market Analysis Total Population 3,574,097 Target Market 1,050,523 Potential Market 525,261

  6. Target MarketSegment • Demographics • Creative adults and seniors between the ages of 35-80 who are not technologically savvy • Geographics • Connecticut residents • Psychographics • Creative adults • Buying Patterns • I hope that my customers will like my product and come back for another or tell their friends about my business

  7. Competitive Advantage Something to Remember Mixbook Do it yourself Factors Price Affordable Affordable to high Affordable Quality of Product/Service Good Excellent Excellent Location Home Online Local Hartford area Reputation/Brands None Good Great Unique Factors/ Knowledge Less skill Ease to create Creative skill

  8. Marketing Mix • Business cards • Word of mouth • Website Mainly women between the ages of 35-80 Connecticut Competitive A scrapbook

  9. Promotional Mix Advertising $0.32 Promotional Expense Monthly Amount Business Cards, Flyer Publicity $0.00 Word of month, Websites Personal Selling $0.00 Bring my flyers to Arts and Craft shows Sales Promotion $1.13 10% off in the month of August(13.60) Total Monthly Promotional Expense $1.45

  10. Cost of Materials/LaborOne unit of sale: 1 Scrapbook minimum of 10 pages

  11. Economics of One Unit Description of One Unit of Sale: 1 Scrapbook 10 page minimum

  12. Average Monthly Fixed Expenses

  13. Time-Management PlanSchedule for a Typical Week Total Hours in a Week = 168

  14. Monthly Sales ProjectionsFirst Year Total Units Sold 44

  15. Monthly Break-Even Units Monthly Fixed Expenses = Monthly Break-Even Units Contribution Margin per Unit 45.15 = 3 Monthly Break-Even Units 17.95 In an average month, the company will begin to make a profit after selling units. 3

  16. Projected Yearly Income StatementFirst Year

  17. Start-Up Investment Total Start-Up Investment $146.03

  18. ROS & ROI $221.00 $1,495.56 X 100 = 15% $0.15 $221.00 $146.03 X 100 = 151% $1.51

  19. Financing Strategy Total Start-Up Investment $146.03

  20. Business Responsibility& Philanthropy • Philanthropy • I will give 5% of my net profits to a local homeless shelter • Business Responsibility • I will write this on my website and on my business cards

  21. Business & Personal Goals Business Personal • To have a website up and running to advertise my business • To be accepted into a nice college that suits my future ideas in life Short-Term • To get my business out of the house and into a store front • Be an online scrapbooking company as well as manual • To graduate from the college I decide and become a nurse Long-Term

  22. Put your memories in my hands Thank you for your consideration. Something to Remember Website coming soon!

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