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The Connected World

The Connected World. The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook. The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this will have an enormous advantage. Digital Directory. Search. Directory.

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The Connected World

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  1. The Connected World The Globes, Tel Aviv December 2010 Blake Chandlee, VP Facebook

  2. The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this will have an enormous advantage

  3. Digital Directory Search Directory UGC + Social Context UGC + Directory Phonebooks, local ads, newspapers Search engine marketing Facebook Yahoo eBay Yelp Evolution of discovery • How consumers find information

  4. Global Users 200m 500m Mobile users Worldwide users

  5. We believe that todays world requires a different way of thinking about “how” you build a global company

  6. How we organize Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale Marketers Developers Users

  7. Our Users clothing designer restaurant favorite cereal roommate best friend tv show teammate mum brother dad celebrity tv show coffee shop girlfriend favorite band colleague

  8. Real people, real identities • Who we are & what we do

  9. Facebook ‘Home’ Newsfeed • Your own Personal Newspaper

  10. Engineered to Individuals • With a single click you choose your language *Facebook in Hebrew

  11. ……..Allowing people to connect • Friend connections: 69 Billion • Pages connections: 16 Billion • Groups connections : 7 Billion • Networks connections: 41 Million • Events connections : 148 Million • Total: 93 Billion Connections.

  12. ……and allowing people to share Status updates3B 5B Comments14B Photo Uploads Wall Posts2B Messages6B Video Uploads21M

  13. Creating a new paradigm on the web 7 hr/mo Source: Nielsen

  14. Facebook Developer Platform

  15. A global developer community Around the world USA 072008/KC - confirming # of garages over the past year. - 74 (including 4 on the day of f8 08) since Platform launched - this stat confirmed with Caitlin/Julia

  16. Advertisers Create & promote

  17. Do you know what this is?

  18. BRAND A truly global 2 way marketing platform

  19. A platform designed to “Connect” Facebook Ads Facebook Pages Innovations Have an ongoing dialogue with brand embasadors Enabling brands to innovate and create Designed to Engage and connect

  20. Ads that Engage versus Broadcast Fan Ad Gifting Ad Comment Ad Event Ad Polling Ad

  21. 14.4M 12.8M 10.3M 9.9M 6.2M 4.2M Large scale communities

  22. Organic distribution on a huge scale

  23. The New Model

  24. Facebook going forward

  25. Web Mobile Social Relevancy Distribution Identity Desktop Game Consoles Social Everywhere – Facebook Connect • Facebook is exporting its technology across the web

  26. Leveraging New Products Enablingpeople to connect and share Places Questions RFID Credits Social Plug-ins 34

  27. To win in today’s world requires A different mindset different approaches different ways of working

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