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Account Based Marketing

ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.<br>The general perception is that ABM is good for B2B companies, but even for B2C businesses, ABM can work wonders provided targeting is strategic and research-based. The availability of big data allows you to create highly specific segments and then customize your marketing accordingly. To learn more visit: https://www.dotcominfoway.com/blog/infographic-on-account-based-marketing/

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Account Based Marketing

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